Director - ECommerce

Role: Sr. Director Ecommerce Performance / EVP Business Head (Ecommerce)

Role & Responsibilities:

The Sr. Director Ecommerce Performance / EVP Business Head will be responsible for driving the overall business strategy, P&L ownership, client growth, and operational excellence for the Ecommerce Performance Marketing practice. The role requires strong leadership in scaling ecommerce businesses, building high-performing teams, and delivering measurable business outcomes across marketplaces and quick commerce platforms.

Technical Skills & Expertise:

Ecommerce Performance Marketing:

• Amazon Ads
• Flipkart Ads
• Blinkit Ads
• Zepto Ads
• Instamart Ads
• Quick Commerce (Q-Commerce)
• Ecommerce Marketplace Advertising
• Performance Marketing Strategy
• Marketplace Growth & Optimization
• Campaign Planning & Execution

Business & Commercial Leadership:

• P&L Ownership
• Revenue Growth Strategy
• Business Expansion
• Budget Planning & Forecasting
• Profitability Management
• Commercial Negotiations
• Strategic Planning

Client Success & Account Management:

• Enterprise Client Management
• Stakeholder Management
• Executive Relationship Management
• Business Reviews & Growth Planning
• Client Retention & Upselling
• Solution Consulting

Leadership & People Management:

• Large Team Leadership (6080+ Members)
• Talent Development
• Organizational Planning
• Performance Management
• Cross-functional Leadership
• Mentoring Senior Managers & Team Leads

Digital Marketing Expertise:

• Paid Media Strategy
• Retail Media
• Search & Display Advertising
• Sponsored Products & Sponsored Brands
• Marketplace Analytics
• Customer Acquisition
• ROAS Optimization
• Performance Reporting

Analytics & Business Intelligence:

• Business Performance Analysis
• Marketing Analytics
• KPI & ROI Measurement
• Forecasting & Revenue Planning
• Data-Driven Decision Making
• Dashboard & Reporting

Preferred Candidate Profile:

Business Leadership & Strategy:

• Define and drive the strategic vision for the Ecommerce Performance business.
• Own the complete P&L, ensuring sustainable revenue growth and profitability.
• Develop business expansion strategies across Ecommerce and Quick Commerce channels.
• Identify new business opportunities and strengthen the organization's market presence.
• Drive operational excellence while maintaining high service quality.

Ecommerce Performance Excellence:

• Lead large-scale Ecommerce Performance Marketing initiatives across Amazon, Flipkart, Blinkit, Zepto, Instamart, and other marketplace platforms.
• Build growth strategies focused on customer acquisition, conversion optimization, and revenue generation.
• Drive best practices in marketplace advertising, campaign optimization, and retail media.
• Ensure continuous improvement in campaign performance and return on ad spend (ROAS).

Client Leadership:

• Build and nurture long-term relationships with enterprise Ecommerce clients.
• Act as the primary executive stakeholder for strategic client accounts.
• Lead quarterly business reviews and growth planning discussions.
• Drive client retention, account expansion, and new business opportunities.
• Provide strategic consulting on Ecommerce growth initiatives.

P&L Ownership & Commercial Management:

• Own end-to-end financial performance of the Ecommerce Performance business.
• Drive revenue planning, profitability, budgeting, and forecasting.
• Monitor financial KPIs and optimize resource utilization.
• Ensure achievement of business growth and profitability targets.

People Leadership:

• Lead, mentor, and develop large cross-functional teams of 6080+ professionals.
• Build leadership capabilities across managers and senior team members.
• Foster a culture of innovation, accountability, collaboration, and continuous learning.
• Drive hiring, succession planning, and organizational development initiatives.

Cross-functional Collaboration:

• Partner with Sales, Strategy, Creative, Operations, Analytics, and Technology teams to deliver integrated client solutions.
• Collaborate with senior leadership on business planning and organizational growth.
• Drive operational efficiencies and process improvements across teams.

Business Development:

• Support strategic pitches, RFP responses, and new client acquisitions.
• Identify opportunities to expand service offerings and strengthen client partnerships.
• Represent the organization during executive client meetings and industry events.
• Contribute to thought leadership in Ecommerce Performance Marketing.

Mandatory Skills:

• 1012+ years of experience in Ecommerce Performance Marketing.
• Minimum 5 years of experience in a Media Agency.
• Proven experience managing the complete P&L of an Ecommerce Performance business.
• Strong expertise in Amazon Ads, Flipkart Ads, Blinkit Ads, and Quick Commerce advertising.
• Experience handling domestic Ecommerce clients is mandatory.
• Demonstrated success in scaling Ecommerce businesses and leading large teams (6080+ members).
• Strong client management, commercial, and stakeholder management skills.
• Agency experience is mandatory.

Nice to Have:

• Experience with Zepto Ads, Swiggy Instamart Ads, and emerging Retail Media Networks.
• Exposure to omnichannel commerce strategies.
• Experience in digital transformation and automation of media operations.
• Strong understanding of Ecommerce analytics and attribution models.
• MBA or equivalent qualification from a reputed institute.
• Experience managing high-growth Ecommerce brands and enterprise accounts.