Performance Marketing Specialist - Google Ads & Meta Ads Campaign

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We are looking for a Senior Performance Marketer with 4-8 years of hands-on agency experience managing Google Ads and Meta Ads campaigns across multiple industries and budget scales.

Key Responsibilities:

• Plan, build, and manage Google Ads and Meta Ads campaigns end-to-end across multiple client accounts.
• Own campaign architecture including structure, targeting, bidding strategy, ad copy, and budget allocation.
• Own CPL, CTR, ROAS, conversion rate, and lead quality metrics for all assigned accounts.
• Manage monthly ad spends ranging from small accounts to large multi-lakh budgets.
• Prepare accurate, insightful, and well-presented performance reports for each account.
• Set up and manage Google Tag Manager, GA4, Meta Pixel, and conversion tracking across accounts.
• Guide and review the work of junior performance marketers within the pod.

Required Skills:

• 4-6 years of hands-on performance marketing experience in a digital marketing agency.
• Expert-level knowledge of Google Ads and Meta Ads.
• Proficiency in GA4, Google Tag Manager, and Meta Pixel.
• Strong analytical thinking and communication skills.
• Agency experience is mandatory.