Digital Marketing Manager

Job Title (Post)

Digital Marketing & Growth Manager (IVF Specialist)

Experience Level

• 2–5 years in Performance Marketing (specifically Lead Generation).
• Preference: Candidates with experience in the Healthcare, Wellness, or Pharmaceutical sectors.

IN SHORTS:-

Key Incentives:

• High performance-based incentives on reaching lead targets.
• Direct growth opportunities with Arthryme Private Limited.
• Professional work environment in Ranchi.

Responsibilities:

1. Run Meta & Google Ads for IVF leads.
2. Manage landing pages & lead tracking.
3. Daily reporting of Cost-per-lead (CPL).

SALARY:

• Fixed Pay: ₹20,000 - ₹35,000 (Based on experience)
• Performance Incentive: ₹5,000 - ₹15,000 extra based on Qualified Lead Generation targets.
• Total Earning Potential: Up to ₹50,000 per month.

(JD)

About the Role: We are looking for a results-driven Digital Marketing Manager to lead the growth of our IVF client accounts. Your primary goal will be to design and execute marketing funnels that generate high-quality inquiries (leads) for fertility treatments.

Key Responsibilities:

• Lead Generation: Run high-converting Meta (Facebook/Instagram) and Google Ads campaigns targeting couples seeking fertility solutions.
• Content Strategy: Oversee the creation of empathetic, informative, and educational content (blogs, videos, testimonials) that builds trust.
• SEO & Local Search: Optimize the IVF centers Google Business Profiles to ensure they rank high for IVF center near me searches.
• Funnel Optimization: Manage landing pages and lead-nurturing sequences (WhatsApp/Email) to convert cold leads into clinic appointments.
• Analytics: Track Cost Per Lead (CPL) and Lead-to-Patient conversion rates.

Required Skills:

• Expertise in Google Ads (SEM) and Meta Ads Manager.
• Deep understanding of HIPAA or Indian healthcare advertising guidelines (avoiding guaranteed results language).
• Strong analytical skills using Google Analytics 4 (GA4).