Customer Relationship Management (CRM) & Digital Automation Trainer

• – Visiting Faculty
• Customer Relationship Management (CRM) & Digital Automation Trainer
• Position: Visiting Faculty / Adjunct Faculty (Industry Practitioner)
• Engagement Type: Part-time / Session-based
• Role Overview

We are seeking an experienced CRM and Marketing Automation professional with a passion for teaching and mentoring management students. The ideal candidate should have hands-on experience in implementing CRM strategies, customer lifecycle management, lead nurturing, and marketing automation using industry-standard platforms.

• Key Responsibilities
• Deliver application-oriented sessions on CRM strategy and digital automation.
• Train students in customer lifecycle management, lead qualification, and sales pipeline management.
• Demonstrate best practices in marketing automation, customer engagement, and multi-channel campaign execution.
• Introduce students to CRM integrations with digital marketing platforms and lead management processes.
• Mentor students through practical assignments, live use cases, and capstone projects.
• Preferred Profile
• MBA / PGDM (Marketing) or equivalent postgraduate qualification.
• 5+ years of industry experience in CRM, Marketing Automation, Customer Experience, Digital Marketing, or Sales Operations.
• Hands-on experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or similar solutions.
• Practical exposure to email marketing, WhatsApp automation, lead management, and marketing analytics.
• Strong communication, presentation, and mentoring skills.
• Prior teaching or corporate training experience is preferred.
• Ideal Candidate Background
• Professionals from:
• CRM & Customer Experience (CX)
• Marketing Automation & MarTech
• Digital Marketing Agencies
• Sales Operations
• SaaS & Technology Companies
• E-commerce & Consumer Businesses
• Compensation: Session-based honorarium, commensurate with experience.