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Job Description
Cuttack, Odisha, IN
Areas of Work: Sales & Marketing Job Id: 14337
External
Job Purpose
The position is that of sales personnel who would primarily be responsible for driving sales of focus products for a given geographical area through implementation and execution of various initiatives by coordinating with a team to create, nurture and manage stakeholders through focus on lead conversion, penetration of new and core products, integration with other verticals and stakeholder management thereby, achieving overall business objectives
Business Responsibility Areas
(Please detail out at least 8-10 responsibility areas)
Business objectives
- Conceptualize and execute the field marketing activities around the identified focus products like Wood Finishes, Wallpapers etc. with a view to increase adoption and depth of these products in the market
- Measure and report the effectiveness of the activations carried out in the market through lead conversion ratio
- Collaborate with Retail, Project and Services in achieving overall unit level focus products targets
- Support the sale of focused products by arranging shop meets, implementing schemes and ensuring timely settlement of schemes for stakeholders
- Develop and ensure availability and visibility of focused products point of sale elements across the identified set of dealers
- Design and conduct workshops for Colour Consultants about the focus products as per the defined schedule
- Adopt the contractors from the identified set of dealers and train them to generate site leads
- Work closely with the identified set of stakeholders like Architects to generate market for focus products
- Coordinate with Project Sales team to provide on-site support and assist in secondary sales
- Maintain a comprehensive database of all contractors and applicators for focus products in the Region
- Maximize the participation of applicators in the defined loyalty programs and assign loyalty contractors to the identified top counters
- Ensure adoption of non-APL network contractors and conduct product sampling with an objective to covert to APL network
- Conduct product trials and building inferences on Asian Paints product strength vis-à-vis products in market
- Devise ways in which the product strengths can be communicated to the consumers and influencers.
- Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
- A minimum of 50% marks throughout education without any backlogs
- Graduation must be through a full time day course
- Candidates with MBA/PGDM in Sales and Marketing
Skills
MarketingSales And MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Asian Paints, a leading paint and décor company, offers dynamic career opportunities for professionals passionate about innovation and creativity in the decorative and industrial sectors. Asian Paints careers are designed to inspire employees to excel, innovate, and grow within a culture that values diversity, sustainability, and continuous learning. With operations spanning across continents, the company provides a vibrant platform for individuals aiming to make a mark in design, technology, marketing, finance, and beyond. Asian Paints careers emphasize personal development and professional excellence, making it an ideal place for ambitious talents looking to shape the future of aesthetics and industry standards.
Important dates & deadlines?
Application Deadline
22 Sep 26, 02:32 PM IST
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SENIOR EXECUTIVE - FOCUS PRODUCTS
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