SENIOR EXECUTIVE - FOCUS PRODUCTS

• Location:
• Guwahati, AS, IN
• Areas of Work: Sales & Marketing Job Id: 14270

Job Purpose

The position is that of sales personnel who would primarily be responsible for driving sales of focus products for a given geographical area through implementation and execution of various initiatives by coordinating with a team to create, nurture and manage stakeholders through focus on lead conversion, penetration of new and core products, integration with other verticals and stakeholder management thereby, achieving overall business objectives

• Business Responsibility Areas
• (Please detail out at least 8-10 responsibility areas)
• Business objectives

• Conceptualize and execute the field marketing activities around the identified focus products like Wood Finishes, Wallpapers etc. with a view to increase adoption and depth of these products in the market
• Measure and report the effectiveness of the activations carried out in the market through lead conversion ratio
• Collaborate with Retail, Project and Services in achieving overall unit level focus products targets
• Support the sale of focused products by arranging shop meets, implementing schemes and ensuring timely settlement of schemes for stakeholders

Retailing

• Develop and ensure availability and visibility of focused products point of sale elements across the identified set of dealers
• Design and conduct workshops for Colour Consultants about the focus products as per the defined schedule
• Adopt the contractors from the identified set of dealers and train them to generate site leads

Demand Generation

• Work closely with the identified set of stakeholders like Architects to generate market for focus products
• Coordinate with Project Sales team to provide on-site support and assist in secondary sales

Contractor Management

• Maintain a comprehensive database of all contractors and applicators for focus products in the Region
• Maximize the participation of applicators in the defined loyalty programs and assign loyalty contractors to the identified top counters
• Ensure adoption of non-APL network contractors and conduct product sampling with an objective to covert to APL network

Market Intelligence

• Conduct product trials and building inferences on Asian Paints product strength vis-à-vis products in market
• Devise ways in which the product strengths can be communicated to the consumers and influencers.

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• A minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time day course

Desired

• Candidates with MBA/PGDM in Sales and Marketing