Digital Marketing Specialist - B2B SaaS / Enterprise Software

Location: India (offline )

Experience: 1–3 Years

Employment Type: Full-Time

About the Role

We are seeking an ambitious, end-to-end Digital Marketing Specialist to lead our entire digital footprint and demand generation engine. You will take 100% ownership of marketing our flagship enterprise software platforms (Fixed Asset Management and Complaints/Grievance Tracking Systems) targeting large enterprises, healthcare networks, corporate chains, and mid-to-large organisations across India.

Key Responsibilities

• Strategy & Lead Generation: Design and execute the complete B2B digital marketing playbook to drive high-quality inbound inquiries, product demos, and enterprise leads.
• Search Engine Optimization (SEO): Conduct technical SEO, keyword research, and target high-intent B2B search terms in India (e.g., enterprise asset tracking, hospital asset management, CAHO asset compliance, automated helpdesk software).
• Performance Marketing (PPC): Setup, optimize, and manage Google Ads (Search, Display), LinkedIn Ads, and re-targeting campaigns targeting C-level executives, IT Heads, Administration Managers, and Operations Directors.
• Content Marketing & Messaging: Craft high-converting landing page copy, case studies, product brochures, White Papers, cold outreach sequences, and comparison guides.
• Account-Based Marketing (ABM): Build personalized digital outreach and targeted ad campaigns targeting specific enterprise sectors (Healthcare, Manufacturing, Corporate Parks, Retail Chains).
• Social Media & Brand Awareness: Manage official LinkedIn, YouTube, and corporate channels; create engaging post formats (Infographics, feature spotlight videos, customer success stories).
• Email & Automation Marketing: Setup automated drip campaigns, lead nurturing workflows, and monthly newsletters using email marketing tools/CRMs.
• Analytics & ROI Tracking: Monitor metrics (CAC, CPL, Conversion Rates, Organic Traffic) using Google Analytics 4, Search Console, and CRM tools to continuously optimize ROI.

Key Requirements

• DomainRequired Skills & ExperienceExperienceProven track record marketing B2B enterprise software, SaaS, or IT products in the Indian corporate market.
• Paid ChannelsHands-on mastery of LinkedIn Campaign Manager and Google Ads for enterprise lead generation.
• SEO & Web ToolsStrong command of WordPress/CMS platforms, Google Analytics 4, Ahrefs/Semrush, and Search Console.
• Content & CopyAbility to translate complex software workflows (compliance, audits, QR-code asset tagging, SLA tracking) into clear business benefits.
• Basic Design/MediaFamiliarity with Canva, Photoshop, or video editing tools to produce quick marketing collateral and social posts.

Preferred Qualifications

• Prior experience marketing software solutions to specialized verticals like Hospitals/Healthcare Networks, Manufacturing, Facility Management, or Corporate Enterprises.
• Understanding of Indian business buying behaviors, procurement processes, and key regulatory triggers (such as statutory compliance, audit readiness, and asset lifecycle standards).

Company Description

AssetsAdm.com is a cloud-based software platform that supports end-to-end lifecycle management of physical assets such as land, buildings, machinery, office equipment, vehicles, furniture, documents, and facilities. The system covers key stages including construction, commissioning, operations, repairs, maintenance, insurance, decommissioning, movement, replacement, disposal, and recycling. It maintains detailed data on upkeep and scheduled maintenance for every asset, helping users plan maintenance needs and costs in advance. This information can also be leveraged for regulatory compliance, making AssetsAdm.com valuable for individuals, families, and organizations seeking organized, data-driven asset management.