Associate Manager - Marketing

Job Summary

Key Responsibilities

Performance & Digital Marketing

• Plan, execute, and optimize performance marketing campaigns (Web & App campaigns) across Google Ads, Meta (Facebook & Instagram), and other paid channels, familiar with MMPs like appsflyer, branch, firebase
• Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns
• Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV
• Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals

Analytics & Business Understanding

• Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities
• Develop dashboards and reports to monitor KPIs and marketing efficiency
• Apply strong business acumen to align marketing strategies with revenue and growth objectives

Strategy & Execution

• Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns
• Manage multiple marketing projects simultaneously while meeting deadlines under pressure
• Identify new growth channels, tools, and marketing innovations

Stakeholder & Team Collaboration

• Coordinate with internal teams including product, sales, tech, and operations
• Communicate insights, results, and recommendations clearly to senior stakeholders

Key Requirements

Education & Background

• MBA in Marketing / Business Management from a reputed institute
• Strong academic and professional background

Experience

• 5–7 years of relevant marketing experience, preferably with B2C companies
• Proven experience in managing performance marketing and retention channels.
• Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms

Skills & Competencies

• Strong analytical and data interpretation skills
• Excellent understanding of business fundamentals and customer lifecycle
• Ability to work effectively in high-pressure, fast-paced environments
• Excellent written and verbal communication skills
• Result-oriented mindset with strong problem-solving abilities

What We Offer

• Opportunity to work with a purpose-driven organization leading sustainability initiative
• High-impact role with exposure to leadership and strategic decision-making
• Dynamic work environment with opportunities for learning and growth