Product Manager (Ophthalmology)

Role Summary

The Product Manager will be responsible for end-to-end product lifecycle management, driving revenue growth, market expansion, and customer satisfaction for Aurolabs product portfolio. The role requires strong market understanding, strategic thinking, and cross-functional collaboration to align product performance with organizational goals.

Key Responsibilities

1. Financial & Business Results

• Own product planning and execution across the entire product lifecycle.
• Collaborate with Production, Sales, Marketing, and support teams to achieve revenue and customer satisfaction targets.
• Ensure product alignment with overall company strategy and business objectives.

2. Product Strategy

• Identify customer needs through market research, field insights, and data analysis.
• Develop in-depth market knowledge including market size, share, customer segments, preferences, and behavior.
• Define and execute product strategy and roadmap.
• Analyze competitors and position products effectively in the market.
• Develop clear product positioning, value proposition, and messaging.
• Set pricing strategies (ASP, market-specific pricing) to achieve revenue and profitability goals.
• Deliver accurate monthly revenue forecasts.
• Develop sales tools and conduct regular training programs for the sales team.

3. Operations & Execution

• Develop deep understanding of customer experience and identify product gaps and opportunities.
• Drive new product development initiatives and improvements to existing products.
• Lead product launch activities ensuring faster time-to-market in coordination with production teams.
• Plan and execute product-specific marketing initiatives such as campaigns, CMEs, RTDs, and promotional activities.
• Provide rolling forecasts to production for efficient supply planning and optimal lead times.
• Evaluate promotional strategies to ensure consistency with product positioning and effectiveness of communication.

4. Stakeholder & Market Engagement

• Engage with customers, KOLs, and distributors to gather feedback and strengthen relationships.
• Represent the organization through customer visits, conferences, and industry interactions.
• Act as a subject matter expert for assigned products and market segments.

Experience

• 10–15 years of experience in Sales/Marketing within the Healthcare / Pharma / Medical Devices industry
• Prior experience in product management is highly preferred

Key Skills & Competencies

• Strong communication and presentation skills
• Excellent knowledge of sales and marketing principles
• Strong analytical and strategic thinking ability
• Market research and competitive analysis expertise
• Cross-functional collaboration and stakeholder management
• Ability to manage multiple products and priorities