Performance Marketing Manager

You will own Avvatars paid acquisition engine end to end – driving profitable D2C revenue on Google and Meta while building brand reach for launches, campaigns and creator collaborations. You will turn spend into measurable growth: lower CAC, higher ROAS and a stronger repeat base.

Key responsibilities

Performance marketing (Google & Meta)

• Plan, launch and optimise campaigns across Google Ads (Search, Shopping, Performance Max, YouTube, Demand Gen) and Meta (Facebook, Instagram – prospecting, retargeting, Advantage+).
• Own monthly media plans and budgets; allocate spend by channel, SKU and region to hit revenue, CAC and ROAS targets.
• Run structured A/B tests on creatives, audiences, bidding, landing pages and offers; scale winners fast.
• Build full-funnel journeys – awareness to purchase to repeat – with audience segmentation, lookalikes and remarketing.

Branding & campaigns

• Plan paid amplification for brand campaigns, product launches, sponsorships and festive moments (e.g., Diwali, sale events).
• Run reach, video-view and awareness campaigns on YouTube and Meta, and measure brand lift.
• Amplify influencer and creator content through partnership ads (Meta) and YouTube.

Analytics & reporting

• Own tracking: GA4, Meta Pixel and Conversions API, Google Tag Manager, UTM hygiene.
• Publish weekly and monthly dashboards on spend, CAC, ROAS, CTR, CVR, AOV and cohort repeat.

Must-have skills & experience

• 3–5 years in performance marketing, ideally at a D2C, FMCG, nutrition, wellness or consumer brand.
• Hands-on with Google Ads and Meta Ads Manager.
• Proven record of scaling revenue while holding or improving CAC and ROAS.
• Experience running brand and awareness campaigns alongside conversion campaigns.
• Strong with GA4, GTM, Meta Pixel / CAPI and attribution basics.
• Sharp eye for ad creative – knows what makes a thumb-stopping hook.
• Graduate in any discipline; MBA in Marketing is a plus.

Good to have

• Experience with Amazon Ads, Flipkart Ads or quick commerce ads (Blinkit, Zepto, Instamart).
• Exposure to influencer / creator marketing and partnership ads.