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Job Description
| DBAT:Digital Acquisition Team | |||||
| INTERNAL USAGE: | |||||
| No. of Vacancies: | Reports to: | Product Manager | |||
| Is a Team leader | Y | Team Size: | |||
| Grade: | |||||
| Business: | Department: | Digital Banking | Sub-Department: | ||
| Location: | CO - Mumbai | ||||
| About Digital Banking and Transformation | |||||
| The Digital Banking and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the banks own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies | |||||
| AbouttheRole | |||||
The person would be a part of D2C team in digital banking and would play key role in driving the unassisted business for the bank. Candidate is required to lead all the digital activities pertaining to the product with end to end deliverables. The successful candidate is someone who is comfortable leading through others who do not necessarily report into him/her. Building relationships that allow him/her to translate the ideas into reality. The person will also need to be a strong planner detailed and focused on operational efficiency | |||||
| Key Responsibilities | |||||
Plan, execute, and manage various up sell, cross sell, acquisition & engagement campaigns to drive D2C business Measure, analyse and optimize all KPIs to drive conversions and maximize the business Looking to get Placed? Try our Placement Guarantee Plan Devise road map to set up new capabilities, channels, customer touch points for generating sales and profitable growth for D2C channel Track, measure, and revise campaigns based on rigorous data analysis to further optimize conversions. Key deliverables for this role - growth in traffic, increase in logins, conversions & revenues for D2C Channel for a product. Work closely with other functions - Product, marketing, MarTech, BIU to bring new proposition/ideas for campaigns Plan and execute performance campaigns to acquire new customers to bank - Search, Display, Social. Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads. Work on the product strategy & roadmap, ensure campaign readiness whenever a new product is getting launched digitally to any type of customer | |||||
| Qualifications | |||||
MBA from a reputed institute with relevant prior experience of working on Performance marketing and campaign management within a Bank or Financial Institution 4+ years of relevant experience | |||||
| Role Proficiencies: | |||||
For successful execution of the job, the candidate should possess: Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere Ability to clearly and effectively articulate thoughts and points High levels of integrity, autonomy, and self-motivation Excellent analytical, organizational and time management skills |
Skills
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About Company
Axis Bank, one of India's leading private sector banks, is recognized for its innovative financial solutions and customer-centric approach. With a strong presence spanning across retail, corporate, and institutional banking, Axis Bank offers a comprehensive range of products and services tailored to meet the diverse needs of its customers. Committed to leveraging technology to enhance banking experiences, Axis Bank provides convenient digital banking platforms and cutting-edge financial tools. With a focus on transparency, integrity, and customer satisfaction, Axis Bank continues to be a trusted partner for individuals and businesses alike. Explore exciting career opportunities with Axis Bank, where talent is nurtured, and aspirations are realized in shaping the future of banking in India.
Important dates & deadlines?
Application Deadline
03 Nov 25, 05:43 PM IST
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DBAT:Digital Acquisition Team
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