Public Policy & Government Business Development

About Axis My India

Axis My India Limited is Indias leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the A App, a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My Indias vast network of 5,000+ locations across 700 districts. Powered by Google Cloud and Google Gen AI, it continuously learns and improves to deliver better user experiences. The company is spearheaded by Mr. Pradeep Gupta who is a leading name in market research and is Indias top psephologist.

About The A App – Axis My India

The A App is a citizen empowerment platform by Axis My India, designed to bridge the gap between citizens, governments, and businesses through real-time engagement, feedback, and service delivery. With its unmatched pulse on the Indian populace, the platform delivers powerful insights and last-mile reach to government bodies and institutions nationwide.

We are seeking an experienced and dynamic professional to lead our public policy and government business development initiatives. The ideal candidate will drive engagement with Central and State Governments, forge strategic partnerships, and convert high-impact opportunities into revenue-generating contracts. This role sits at the intersection of public policy, digital governance, and commercial innovation, making it critical to The A Apps mission and success.

Key Responsibilities

Government Engagement & Policy Advocacy

• Cultivate strong relationships with stakeholders in ministries, departments, and government agencies (Central & State).
• Represent The A App in public policy and governance forums.
• Align our offerings with national programs like Digital India, DBT, Skill India, and others.
• Monitor policy trends and provide strategic inputs to internal stakeholders.

Business Development & Revenue Generation

• Identify and pursue government-led opportunities (e.g., surveys, feedback platforms, grievance redressal, digital outreach).
• Lead participation in RFPs, RFQs, EoIs, and tenders—managing proposal development, compliance, and submission.
• Negotiate and close MoUs, contracts, and work orders.

Strategy & Execution

• Develop and own a government go-to-market (GTM) strategy.
• Collaborate with internal teams to tailor offerings for government needs (e.g., public communication, impact assessments).
• Ensure execution meets defined SLAs and government deliverables by working closely with product and tech teams.

Experience and Skills

• 5–8 years in:
• Public policy consulting
• Government relations
• Public sector business development (preferably in think tanks, civic-tech startups, or large consulting/GovTech firms)
• Demonstrated success engaging ministries and converting government opportunities into commercial outcomes.

Skills

• In-depth knowledge of government functioning and procurement systems (GeM, RFPs, tendering, MoUs).
• Exceptional stakeholder management and negotiation skills.
• Strong verbal and written communication.
• Commercial orientation with the ability to convert government interest into revenue streams.
• Comfortable with documentation-heavy and cross-functional environments

Education

• MBA/PGDM from top-tier institutes (IIMs, ISB, XLRI, FMS, SPJIMR, MDI, etc.)
• Degree in Engineering, Economics, Public Policy, or related disciplines is a plus.