Partnerships & Channel Sales Manager

COMPANY: Backdropsource

DEPARTMENT: Sales / Business Development

LOCATION : Coimbatore (on-site for first 3 months, flexible/hybrid thereafter)

REPORTS TO: Project Head / Leadership Team

EXPERIENCE : 8–14 years (min. 4 years in B2B/channel/wholesale sales, with quota ownership and

team leadership)

INTERNATIONAL EXPERIENCE : Mandatory — must have sold into international markets (US/UK/AU or similar)

TYPE: Full-time

About Backdropsource

Backdropsource is a global e-commerce company specializing in custom printed backdrops, fabrics, and event décor, serving customers across the US, UK, and Australia. Headquartered in Coimbatore with offices in Noida and Delhi, were a 100+ member team spanning design, production, sales, marketing, operations, and AI & automation. Were scaling fast — and building a leadership layer to drive the next phase of growth.

Role Overview

Backdropsources next growth lever is beyond the individual customer: photographers, studios, event planners, party rental companies, print resellers, and wholesale buyers. You will build and own our entire B2B and channel revenue engine from the ground up — reseller program, wholesale pricing, trade accounts, and strategic partnerships across three international markets. This is a builders leadership role with direct revenue accountability.

Key Responsibilities

• Design and launch a structured reseller/trade program: tiers, pricing, margins, onboarding, and terms.
• Build and manage a pipeline of wholesale and B2B accounts across US, UK, and Australia — from prospecting

to negotiation to close.

• Own key account management: grow existing B2B relationships into repeat, high-volume revenue.
• Identify and open new channels: B2B marketplaces (Faire, Amazon Business), distributor networks, industry

associations, and trade shows.

• Set up Shopify B2B / wholesale storefront workflows with operations and tech teams.
• Build the channel enablement kit: catalogs, price lists, sample programs, and co-marketing assets (with

design/marketing teams).

• Own B2B revenue forecasting, pipeline reporting, and CRM discipline.
• As the function scales, hire and lead a small B2B sales team.

What Success Looks Like (First 12 Months)

• A live, structured reseller program with active, transacting partner accounts in all three markets.
• B2B/wholesale contributing a defined, growing share of total company revenue.
• A repeatable outbound + account management playbook that a team can run.

Must-Have

• • Demonstrated success closing and growing B2B/wholesale/channel revenue — with numbers and named
• account wins you can walk us through.
• • Mandatory: Proven experience selling into international markets (US, UK, Australia, or similar) and comfort
• working those time zones.

• Strong negotiation and commercial skills: pricing, margins, credit terms, contracts.
• CRM-driven pipeline discipline (HubSpot, Zoho, Salesforce, or equivalent).
• Builder mentality — comfortable creating programs, collateral, and process from zero.

Preferred

• Background in printing, signage, textiles, event/photography industry, or adjacent physical-product categories.
• Experience with B2B marketplaces (Faire, Ankorstore, Amazon Business) or Shopify B2B.
• Prior experience recruiting and managing channel partners or a distributor network.

Tools Youll Work With

CRM (HubSpot/Zoho/Salesforce) · LinkedIn Sales Navigator · Shopify B2B · Email outreach tools (Apollo/Instantly

or similar) · Google Sheets/Excel

Work Mode & Compensation

• • Work mode: On-site at Coimbatore HQ for the first 3 months (critical for context-building and cross-team
• alignment), flexible/hybrid thereafter.
• • Markets: This role operates across US, UK, and Australia — time-zone flexibility for live calls with international
• accounts is expected.
• • Compensation: Competitive, benchmarked to experience. *(Salary band to be finalized.)*