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Job Description
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers manufacturer and three-wheelers manufacturer), home appliances, lighting, iron and steel, insurance, travel, and finance. The groups flagship company, Bajaj Auto Ltd, is ranked as the leading three and two-wheeler manufacturer and the Bajaj brand is well-known across more than 70 countries.
Job Title: Area Sales Manager
Work Location: Kolkata WB, Lucknow UP, Ahmedabad GJ, Bhopal MP, Ranchi JH, Cochin KL
Job Responsibilities
Key Competencies
- Understanding of sales processes
- Dealership Management
- Product Knowledge - Market Intelligence
- Competition Tracking
- Network development
- Negotiation and Conflict Resolution
- Sales Training
- Local Activation
- BTL activations
- Marketing
Key Responsibilities
Sales Vs. Targets:
- Achieving the sales targets through channel partners in the assigned region
- Increasing the market share for the assigned region by providing strategic directives - Involved in the preparation of Sales plan with Divisional Manager for setting sales targets for Sales executives by analyzing actual sales vs expected sales
- Updating market developments periodically to facilitate proactive steps to combat competition
- Analyzing market sales data and customer satisfaction data
- Drive volume and Market Share growth in all categories sold
Network Coverage:
- Identifying the network gaps & identify prospective dealers
- Managing the business by monitoring each dealership in terms of viability and profitability
- Identifying new towns for Expansion
Systems and Processes:
- Capturing ASM best practices and deploy them horizontally in concerned areas
- Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities
- Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity
- Timely entering targets and achievements on internal platform (CDMS)
Manpower:
- Ensuring adequacy of manpower at channel partners
- Timely training of the Dealership Sales Manpower
BTL/Local Level Marketing:
- Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction
Stock and Working Capital:
- Managing the funds flow to the dealerships and ensure optimization of working capital
- Stock planning & correction
Finance:
- Manage funds flow to the dealerships by way of coordinating with the Financiers
- Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding
- Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships
The above list is not exhaustive and could evolve with changing needs & priorities of the company
Key Result Areas
- Sales Vs Target
- Market share growth
- Adequacy of Network Coverage - Systems & Processes
- Finance
- Manpower
- Projects undertaken by the BU/ region for the quarter
- Local Level marketing and BTL activities
Skills
SalesCustomer SatisfactionSales ProcessSales ManagerArea SalesIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. We are celebrating 125th Birth anniversary of Shri. Jamnalal Bajaj on 4th of November 2014. His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.
Important dates & deadlines?
Application Deadline
09 Mar 25, 01:41 PM IST
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