Job Description
BTL Marketing role
Key Responsibilities:
- Plan and execute BTL marketing campaigns to generate qualified leads through corporate sessions, PSU tie-ups, school and college engagements, and society activation events.
- Organize and manage health camps, financial awareness drives, and community engagement activities to strengthen local market presence.
- Collaborate with sales teams to align event objectives with lead targets and business outcomes.
- Identify new partnership opportunities with corporates, institutions, and local associations to expand lead pipelines.
- Coordinate with vendors, agencies, and internal departments for event execution, branding setup, and post-activity reporting.
- Track performance metrics, maintain data of leads generated, and submit detailed activity reports and ROI analysis.
- Ensure all activities comply with brand guidelines and deliver a consistent brand experience.
- MBA in Marketing or equivalent qualification.
- 3-5 years of experience in BTL marketing, event management, or lead-generation roles.
- Candidates from Banking, Mutual Fund Distributor companies, or Financial Broker Firms will be preferred.
- Good knowledge of local South Indian languages is mandatory.
- Proven ability to manage multiple on-ground marketing activities simultaneously.
- Excellent communication, negotiation, and stakeholder management skills.
- Strong analytical skills to track performance, ROI, and lead quality.
Preferred Attributes:
- Hands-on experience in corporate activations, tie-ups, and engagement marketing.
- Creative approach to event ideation and local audience engagement.
- Proactive, energetic, and target-driven personality.Role & responsibilities
Interested candidate can share their resume on [HIDDEN TEXT]
Location- Delhi/NCR
CTC- ( 5 LPA- 9 LPA)
Regards
Sonam Singh
Skills
BrandingBtl MarketingMarketing CampaignsMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Being one of India’s premier investment companies, we found our purpose in helping people protect and grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs), and High Networth clients, among others. Over the last 53 years, we have secured more futures and helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart.
Important dates & deadlines?
Application Deadline
26 Oct 26, 05:31 PM IST
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