Bajaj Electricals - Marketing Manager - Ecommerce/Performance Marketing
Job Description
Role Overview:
- Draws up the on-platform marketing strategy for Amazon, Flipkart, and other emerging platforms.
- Work closely with the Amazon and Flipkart teams to identify category trends and optimal budget deployment.
- Aligns the marketing strategy and budget with the category team and sales team to be in line with their primary operating plan.
- Maximize CTRs and Conversion rates by defining marketing strategy through search, display and DSP led campaigns.
- Ensure to optimize ROAS and focus on driving Organic GVs/traffic to the relevant categories.
- Keep a track of Market share movements on the platforms category-wise.
- Ensure A+ content for all the brand stores on the ecommerce platforms.
- Build strong business relationships with category and marketing teams across platforms.
- Innovate and create high impact launches on platform enabling better consumer experience for Bajaj, Morphy Richards, Nex and Nirlep across e-commerce platforms.
- Work closely with the category team, IT, sales team, and agency partners to develop a D2C platform for House of Brands at Bajaj and critically evaluate the D2C platform against competition brands and aggregator platforms to maximize brand visibility, Glance Views/PPVs and conversions.
Skills
ECommercePerformance MarketingMarketingDigital MarketingFMCD MarketingMarketingMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹6,744 crores (FY 18-19), is a part of ""Bajaj Group"". Bajaj Electricals business is spread across – Consumer Products (Appliances, Fans, Lighting), Exports, and EPC (Illumination, Transmission Towers and Power Distribution). Bajaj Electricals has 20 branch offices spread in different parts of the country besides being supported by a chain of distributors, authorised dealers, retail outlets, exclusive showrooms called ‘Bajaj World’ and approximately 500 customer care centres. We also have a presence in premium home appliances and cookware segments with brands like Morphy Richards and Nirlep. But to know Bajaj Electricals, one must understand our core principles. We get our Gandhian set of values by our founding father - Jamnalal Bajaj. While walking towards the future, our current leaders aim to carry forward his legacy . “Inspiring Trust”, our tagline, is something that we associate with and try to fulfil in our everyday endeavours. Apart from work, we also believe in bringing about a change in our society through our philanthropic work. Our Corporate Social Responsibility (CSR) division strongly rests on sustainability, gender diversity, employee volunteering and community outreach programmes.
Important dates & deadlines?
Application Deadline
10 Nov 26, 02:57 PM IST
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