Bajaj Financial Securities - Lead - Product Marketing

The Context:
Most capital market apps in India look, feel, and sound identical. We aren't interested in building another one of those. At Bajaj Broking, we are building infrastructure for the next generation of serious market participants. To make complex financial instruments effortless, we need a Product Marketing Lead who understands consumer psychology as deeply as they understand market dynamics. You won't just run campaigns. You will define how millions of traders and investors perceive, interact with, and adopt our platform.
The Mandate:
- Full-Funnel Ownership (ATL, BTL & TTL): Architect and execute comprehensive marketing strategies that seamlessly bridge brand equity with high-conversion performance.
- ATL (Above The Line): Drive high-impact brand awareness campaigns, mass-media visibility, and strategic sponsorships.
- BTL (Below The Line): Design hyper-targeted acquisition and retention playbooksincluding WhatsApp flows, lifecycle SMS/email sequences, branch activation collateral, and partner co-marketing programs.
- TTL (Through The Line): Build integrated digital loops combining performance marketing, social proof, influencer communities, and trackable engagement funnels that convert broad attention into active daily traders.
- Position with Precision: Turn high-utility featuresMargin Trade Financing (MTF), Options suites, Equity analytics, and TPPsinto clean, high-converting product narratives.
- Master the Touchpoints: Write and design the voice of our product across the entire user loop: from first-screen onboarding and micro-copy to push notifications, campaign landing pages, and feature drops.
- Engineered Adoption: Work directly alongside Product, Design, and Growth teams to build viral feature adoption loops, lower friction, and drive continuous DAU/MAU velocity.
- Relentless Experimentation: Treat positioning as a product. Test messaging hypotheses, iterate based on funnel analytics, and eliminate friction points across every user segment.
- Market Intuition: Stay obsessed with trading culture, UI/UX shifts in global wealth-tech, and the evolving behaviors of retail investors across India.
The Blueprint:
- 10+ years of product marketing or growth experience in high-velocity Fintech, Neobanks, or product-led B2C Tech companies.
- Deep fluency in capital market productsyou intuitively understand derivatives, margin trading, and portfolio construction.
- Exceptional command over narrative, micro-copy, and visual framing.
- Data-literate: comfortable navigating tools like Clevertap, MoEngage, and Google Analytics to measure conversion impact.
- Uncompromising standards for product aesthetics and brand voice.
Equal Opportunity Employer:
At Bajaj Broking, we are committed to building a diverse, equitable, and inclusive workforce. We believe that diverse perspectives drive innovation and create better financial solutions for our clients. All employment decisionsincluding hiring, promotion, compensation, and career developmentare based solely on individual qualifications, merit, and business needs, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.