Manager - Performance Marketing

About Balancehero

Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app True Balance- a one-stop destination for financial services. Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Companys wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.

About True Balance

Owned and operated by BalanceHero Group, True Balance is an RBI authorized Prepaid Payment Instrument (PPI) issuing entity. It offers loans through its subsidiary and RBI licensed Non-Banking Financial Company - True Credits Private Limited and other RBI licensed partners. Founded in 2016, as a mobile app for users in India to efficiently manage their phone calls and data usage, True Balance is now Indias one of the top financial services platforms providing solutions to all the financial needs of its users - from obtaining instant loans, paying utility bills to do prepaid recharges seamlessly. To date, True Balance has raised more than US$84 million in equity funding from marquee global investors like Softbank, Naver, and Line to name a few. The company aims to become the go-to financial services platform for the next billion people in India, playing a key role in the nationwide push towards the goal of Digital India and advancing financial inclusion amongst the unbanked and underbanked people.

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Were looking for a Performance Marketing Manager to own and drive the growth charter at True Balance.

In this role, you will solve the complex puzzle of reaching the financially underserved in India at scale. This is a high-impact, hands-on role where youll test and build things across Google, Meta, and Affiliate networks, while collaborating cross functionally to drive growth for True Balance. If youre ready to move from running campaigns to scaling a fintech powerhouse, this is your seat.

Roles and responsibilities:

1. Lead strategy and execution for acquisition channels including but not limited to Google and Meta ads across android, iOS and web platforms.
2. Strategize top of the funnel brand campaigns to increase reach and build brand consideration.
3. Design and run A/B tests across campaign types and creative to continuously evolve as per the business needs.
4. Manage multi-crore monthly budgets with surgical precision. You will build the attribution models and ROI frameworks that will define our success.
5. Work closely with the brand team and cross functional teams across risk, technology and product to deliver improvements in the martech stack.

Required Experience:

• 4-6 years of experience in performance marketing across Google, Meta and Affiliate partnerships.
• Exposure to DV360 and iOS marketing is a plus.
• Experience in technology-led brands in consumer tech / fintech / D2C, or agencies with a strong focus on B2C marketing.
• Comfortable working in fast-paced, performance-driven environments

Education:

B.Tech. from a Tier 1 College (IIT/NIT/BITS)