BrightEdge - Analyst Relations Manager

About the role:

BrightEdge is looking for an Analyst Relations Manager to help shape how the enterprise software market understands the next generation of search and AI-driven visibility.

In this role, you will build relationships with leading industry analysts across firms such as Gartner, Forrester, IDC, and ISG, and help define how BrightEdge is positioned in the rapidly evolving AI search and digital visibility landscape. You will work closely with senior leadership, product marketing, and product teams to develop compelling narratives, prepare executive briefings, and lead participation in analyst evaluations.

This is a highly strategic role with significant visibility across the organization. You will be influencing category positioning, supporting executive engagement, and contributing directly to how BrightEdge is represented in analyst research that shapes enterprise buying decisions.

If you enjoy structured thinking, business writing, competitive positioning, and working at the intersection of strategy, marketing, and executive communication, this is an exceptional opportunity to build a rare and high-impact specialization in enterprise SaaS.

What youll do:

Analyst relationships and engagement:

• Own the analyst relationship map. Know who covers search, SEO, digital experience, and AI search at each firm, what they have published, and what they believe.
• Run the analyst engagement calendar end to end: briefings, inquiries, demonstrations, and strategic sessions. Own the follow-ups.
• Build and hold direct relationships with covering analysts. You carry these through the quarters when no evaluation is running.

Category narrative and positioning:

• Make the case for AI search visibility as a category analysts should be covering, and for where BrightEdge sits within it.
• Translate BrightEdge product capability and proprietary search data into arguments an analyst finds credible.
• Work with Product Marketing and Product Management to keep the external narrative accurate.

Evaluations and submissions:

• Own BrightEdge participation in analyst evaluations: Waves, Magic Quadrants, Market Guides, MarketScapes, and vendor landscapes.
• Prepare executives and subject matter experts for analyst meetings. Build the briefing document, the deck, and the talking points.
• Track evaluation calendars across firms and flag submission windows early.

Analyst intelligence and internal reporting:

• Track and synthesize analyst research on search, AI search, and adjacent categories.
• Report on analyst relations performance: engagement volume, coverage secured, evaluation outcomes, and how BrightEdge is characterized in published research.
• Support analyst events, executive roundtables, and the analyst component of product launches.
• Act as day-to-day liaison with the PR agency on trade press and media inquiries.

Required:

• 3-5 years in analyst relations, corporate communications, product marketing, or management consulting.
• Exceptional business writing skills.
• Executive presence.
• Comfort with enterprise software, search, or MarTech.
• Project management discipline.
• Willingness to work US Eastern hours.

Why join BrightEdge:

• Shape an emerging category: Help define how the enterprise market understands AI search visibility and digital search performance.
• Work directly with executive leadership: Partner closely with senior leaders on analyst strategy, positioning, and high-impact external engagements.
• Build a rare and valuable specialization: Analyst relations is a highly strategic function with strong long-term career growth in enterprise SaaS.
• Influence industry perception: Your work will contribute to analyst evaluations and research that shape enterprise buying decisions.
• Enjoy the flexibility of a fully remote role: Work from anywhere in India while collaborating with a global team at the forefront of AI, search, and marketing technology.