Category Manager- Growth & Planning

Our Story :

Established in 2012, Bewakoof.com is a brainchild of two stubborn IITians who followed their hearts and chose to become entrepreneurs. They looked at fashion differently, and believed that fashion can be consumed with lots of fun. Bewakoof.com has always been a for-the-people brand, understanding consumers sense of fashion and delivering the best.

We offer creative products delivered through delightful experiences, relatable and entertaining content, ensuring quality and affordability.

Job brief

We are looking for a category manager to drive growth across all channels(D2C,EBO,Marketplaces and Other offline channels). This roles responsibilities include category strategy and planning , owning pricing and promotion across channels and collaborating with channel leads and supply chain team(Buying/Sourcing/design) and leading the team. You should be a responsible manager with an analytical and strategic mind and have a broad knowledge of the business. If youre also committed to productivity and compliance, wed like to meet you. Ultimately, youll be champion for categories growth across channels

Key Responsibilities:

Category Strategy

1. Go deep, understand where opportunities are and drive the growth- From merchandise strategy to market research and GTM planning to execution
2. Know the market/customer/competition: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, Understand connected customer behavior, develop new customer insights, Understand on-line and off-line players. React as and when necessary in an appropriate manner
3. Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required

Merchandising And Sales

• Own pricing strategy based on market potential, consumer insights, margins, Inventory doh and ageing or competitive signals
• Assortment Planning – Data Analysis, Insights Generation, Options Planning (Width, Depth)
• Category Health Management – Instock, STRs, DOH, Ageing, Portfolio Mix of Bestsellers / New
• Identify the growth areas and new business scope within the existing category
• Drive necessary category led promotions across channels
• Expand options, enable discovery across all channels and ensure conversion

Collaborative Partnership:

• Liaise with cross functional team members (Channels/ Supply Chain and Marketing)
• Build, retain and groom a strong team to deliver across functions
• Set goals, define KPIs and ensure team tracks effectively towards goals

Must Haves:

1. Comfortable with cross channel category management, driving revenue growth, and optimizing cost structures for long-term success
2. Can work cross-functionally and influence without authority across teams like channel, Buying, product/sourcing, and marketing
3. Have a bias for execution, with the ability to move fast, learn on the go, and adapt to shifting priorities
4. Good with numbers and financial planning
5. Outstanding communication and negotiation skills
6. Excellent organizational and leadership ability