Finance & Accounting Manager - D2C

Finance & Accounting Manager D2C Brand (6-8 yrs)

Role Overview:

We are looking for a hands-on Finance & Accounting Manager to manage the finance and accounting function for a fast-growing D2C business. The role will be responsible for ensuring strong financial controls, accurate accounting, timely reporting and effective working-capital management while partnering closely with the business on financial decision-making.
The ideal candidate should have strong experience in FMCG / D2C / Consumer / Retail businesses, be comfortable working in a high-growth environment and have a strong understanding of inventory, marketplace/e-commerce accounting and multi-channel revenues.
Accounting & Controllership:
- Own day-to-day accounting operations and ensure accurate and timely books of accounts.
- Manage month-end and year-end closing, reconciliations and financial reporting.
- Ensure compliance with applicable accounting standards, GST, TDS and other statutory requirements.
- Coordinate with auditors, tax consultants and external stakeholders.
- Strengthen internal controls, accounting processes and SOPs.
MIS & Business Finance:
- Prepare monthly MIS, P&L, balance sheet and cash-flow reports.
- Provide meaningful analysis on revenue, gross margins, contribution margins, expenses and profitability.
- Track budgets vs. actuals and highlight key variances and business drivers.
- Develop dashboards and reports for management to support decision-making.
- Work closely with business teams to improve profitability and cost efficiency.
D2C / E-commerce Finance:
- Manage accounting and reconciliations across D2C website, marketplaces and other sales channels.
- Reconcile payment gateways, marketplace settlements, returns, refunds, discounts and promotional spends.
- Ensure accurate revenue recognition and channel-wise profitability.
- Track commissions, logistics costs, COD charges, marketplace deductions and other channel-related expenses.
Inventory & Working Capital:
- Monitor inventory accounting, stock reconciliation and provisions for slow-moving / obsolete inventory.
- Work closely with supply chain and operations teams on inventory planning and working capital.
- Monitor receivables, payables and cash conversion cycle.
- Ensure timely vendor reconciliations and payment planning.
- Identify opportunities to improve cash flows and working-capital efficiency.
Business Partnering:
- Partner with founders, leadership and business teams on financial planning and decision-making.
- Support pricing, product profitability, cost analysis and new business initiatives.
- Provide financial insights to help improve margins and overall business performance.
Candidate Profile:
- 5-8 years of relevant experience in Finance & Accounts.
- CA / CMA / MBA Finance preferred; strong candidates from a relevant commerce/finance background may also be considered.
- Experience in D2C, FMCG, Consumer, Retail or E-commerce is strongly preferred.
- Strong understanding of accounting, GST, TDS, audits and financial controls.
- Hands-on experience with MIS, P&L, balance sheet, cash flow and working capital.
- Experience managing marketplace / e-commerce reconciliations will be an advantage.