Supply Chain Lead - D2C Brand

Role Overview:

We are looking for a Supply Chain Lead to build and drive an agile, data-led supply chain for a fast-growing D2C consumer brand.

The role will own the end-to-end supply chain - from demand planning and procurement to inventory, warehousing, logistics and fulfilment - ensuring high availability, optimal inventory levels and efficient working capital.

The ideal candidate will bring strong FMCG supply chain experience and have worked in a fast-paced, high-growth environment where speed, execution and data-driven decision-making are critical.

Key Responsibilities:

• Own the end-to-end supply chain across demand planning, procurement, inventory, warehousing, logistics and order fulfilment.
• Drive demand forecasting and supply planning in line with business growth and sales plans.
• Build robust inventory planning mechanisms to balance availability, working capital and inventory turns.
• Manage 3PL, warehousing and logistics partners, ensuring service levels, cost efficiency and timely fulfilment.
• Work closely with Sales, Marketing, Finance, Procurement and Operations teams to align supply with business requirements.
• Identify and eliminate supply chain bottlenecks, improving OTIF, fill rates and overall customer experience.
• Develop and track key supply chain metrics including forecast accuracy, inventory turns, stock-outs, ageing, OTIF and logistics costs.
• Drive cost optimisation across procurement, warehousing and logistics.
• Build scalable processes and systems to support the brand's rapid growth.
• Use data and analytics to identify opportunities for improving service levels, efficiency and working capital.
• Lead and develop the supply chain team and external partner ecosystem.

What We Are Looking For:

• 6 - 8 years of experience in Supply Chain, Planning or Operations.
• Mandatory FMCG experience - candidates without FMCG experience will not be considered.
• 2020 batch pass-out from a top-tier B-School.
• Strong understanding of demand planning, inventory management, warehousing and logistics.
• Experience managing high-SKU, fast-moving consumer businesses will be preferred.
• Prior experience in a D2C, e-commerce or consumer business is an advantage.
• Strong analytical and problem-solving skills with a hands-on approach.
• Ability to operate in a high-growth, entrepreneurial environment and build processes from the ground up.
• Strong stakeholder management and communication skills.