Executive - Marketing Communications

About Us
At bioMérieux, we have been dedicated to making the world a healthier place for nearly 60 years. Throughout our global presence, we have continuously imagined and developed innovative diagnostic solutions to enhance the health of patients and consumers.
As a family-owned company, bioMérieux has evolved into a world leader in the field of in vitro diagnostics. Our entrepreneurial journey, which began over a century ago, is fueled by an unwavering commitment to improve public health on a global scale and contribute to a healthier world.
bioMerieux India
We are proud to be a 100% subsidiary of bioMérieux SA, based in Marcy LEtoile, France, and have been serving the Indian market for over 25 years. With our comprehensive diagnostic solutions in clinical microbiology, immunology, molecular biology, and industrial microbiology, we cater to over 5000+ customers. Our offerings provide essential information to healthcare professionals and industry players, addressing critical areas such as antimicrobial resistance, sepsis, acute care syndromic approaches, and food safety. Through these efforts, we aim to protect the health of patients and consumers.
By joining bioMérieux, you become a part of an innovative company with a long-term vision, deeply committed to serving public health. Our corporate culture emphasizes a humanistic approach, and we are driven by a pioneering spirit.
We seek candidates who are motivated to invest in themselves, contribute to future projects, and be part of a collective adventure led by a pioneering spirit. Join us as we work towards a healthier future for all.
Location: New Delhi
Position: Marketing Communication Executive
Education & Experience
Desirable: Postgraduate in any Lifescience + MBA
Experience: 3+ years of experience
Marketing Communication Management
Create and circulate emails to external target audience for sharing information on new product launches and upcoming events. Designing of e-blasts, invites and creatives according to requirement.
Updation, creation of content on corporate website for South Asia whenever required based on new products launches, upcoming events and news.
Update content, optimize content on Showpad by using the tag feature for better traceability by keyword search
Sharing of highlights from South Asia with Global team to be shared on corporate official handles of LinkedIn, facebook and Instagram. Uploading of medical education webinars on bioMerieux India webinars channel for external and internal audience.
Update marketing communication plan to Global and ASPAC marcom team quarterly and monthly respectively.

• Manage content on Website and Showpad.
• Campaign Management and E-Blasts as part of Marketing Communication.
• Improve visibility and customer reach through digital marketing.
• Share details of marketing events conducted by teams on Viva engage.
• Communicate on internal platforms such as Viva engage and BOB with global team with respect to various announcements of marketing and other activities in India & NM.
  

Marketing Activities & Events
Coordinating with sales, applications and Product Managers to implement Marketing Activities. Coordinating/ Follow-up with Marketing Vendors, Event Organizers, Venues (Hotels) for events and printing materials. Organize annual kickoff meetings.

• Coordinating with Marketing team and Vendors to organise Marketing Events – IA, Micro, Webinars, Seminars, Workshops and Congresses.
• Documentation process related to Marketing events

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• Broader organisational events such as Annual Kick-off.
  

Marketing Spends Budget
Marketing activities budget planning, monitoring and judicious use of the budget. Monitor spends quarterly and prepare report to realign activities.

• Prepare marketing expenses budget
• Manage Marketing Spends Budget
• Quarterly monitoring of marketing spends and realignment.
  

Key Deliverables

• Provide field scientific support & services, including sales support, training, qualification, field actions deployment at all stages of bMx solutions life cycle management, guarantee added value, assess patient result impact.
• Achievement of Objectives for the year in the relevant SBS.
• Awareness within the regions healthcare community about bioMerieux and partner company solutions and their relevance to patient care.