Product Manager - IA

Primary Purpose and Overall Objective of the Job

This position plays a key role to deliver on the marketing strategy for the Molecular business in bioMérieux India & NM. This is a pan India role that works closely with customer facing teams across the country to deliver on the sales and profitability of the molecular business.

Key Responsibilities

• 1.Develop and implement a strategic long term and annual business plan and budget that is defensible and achievable.
• 2.Define and develop a current assessment and dynamic profile of the market.
• 3.Develop and ensure implementation of a well-defined and actionable marketing plan geared towards achievement of business objectives with monitoring and measurement in place.
• 4.The plan should include,

• Define, develop and implement an effective market development plan. Help capture met and unmet needs and assist translating these to sustainable value proposition.
• Formulate and implement an action plan to drive installed base consumption.
• Proactively define/implement pricing, positioning and promotion actions required to ensure a profitable business.
• Development and delivery of cost-effective communication tools that support the Sales effort.
• Product training and orientation programs – developed and delivered.

• 5.Be a strong brand ambassador working to deliver customer acceptance of the value of our products to become a partner of choice – market reputation and relevance.
• 6.Be the voice of the customer within the Company to enable relevant solutions and positioning.
• 7.Attain forecast accuracy of >90% to manage inventory costs and prevent customer dissatisfaction due to stock outs.

Educational Qualification

Minimum: B.Sc. / MSc. Lifesciences / Microbiology: MBA (Marketing) Preferred

Experience: Minimum 8 years of relevant work experience in IVD industry, working with Clinicians /health care professionals and KOLs