Senior Manager D2C

Senior Manager - D2C

At Blink Digital, we bridge the gap between creativity and performance. We ve helped some of India s most ambitious brands scale through creative-first performance marketing rooted in data, powered by insight, and optimized through experimentation. As a Senior Manager - D2C to lead our growing portfolio of direct-to-consumer brands driving measurable business growth across Meta, Google, and emerging digital platforms.

Heres what you should know if you want to be a Senior Manager - D2C at Blink:

Duties & Responsibilities:

• Own and lead end-to-end media strategy across D2C, Q-comm and marketplaces from acquisition to retention.

• Partner directly with founders and growth teams to align business goals with media strategy.

• Build, mentor, and inspire a team of high-performing media planners and buyers.

• Collaborate cross-functionally with creative, content, and tech teams to deliver creative-first performance campaigns.

• Analyze campaign data to uncover actionable insights and guide continuous optimization.

• Stay ahead of trends, beta features, and new ad formats especially across Reels and YouTube.

• Contribute to new business pitches and help expand Blink s D2C and startup portfolio.

• Ensure account profitability and deliver strong ROI across all client engagements.

• Suggest & help team implement overall website enhancement strategy for CRO and SEO