Hospitality Marketing Manager

About Us

bnbme holiday homes is a leader in luxury short-term rentals, offering guests unforgettable experiences and unparalleled hospitality. We pride ourselves on creating WOW moments for our guests while delivering exceptional value for our property owners. Were looking for a dynamic Marketing Manager who embodies our commitment to excellence and creativity while driving impactful marketing initiatives.

Job Summary

As the sole marketing professional at bnbme holiday homes, the Marketing Manager will be the creative engine driving our brand presence, guest engagement, and business growth. This role demands versatility, innovation, and an entrepreneurial spirit to independently manage all aspects of marketing. The ideal candidate will seamlessly blend digital marketing expertise, brand-building acumen, and a passion for hospitality to elevate bnbme holiday homes reputation as the premier choice for luxury vacation rentals.

Key Responsibilities

1. Marketing Strategy and Execution

Develop and execute a comprehensive marketing strategy to align with bnbmes goals and values.

Create and manage the annual marketing calendar, with campaigns designed to attract high-value guests and corporate clients.

2. Digital Marketing and Online Presence

Plan and execute digital campaigns across social media platforms, OTAs, and email marketing channels to drive direct bookings.

Optimize SEO and manage paid advertising (Google Ads, Meta Ads) to boost traffic and conversions.

3. Brand Management

• Uphold and enhance bnbmes luxury brand identity, ensuring consistency in tone, design, and messaging.
• Create compelling content that reflects bnbmes unique guest experiences and property portfolio.
• Develop engaging visual and written materials for all touchpoints, from social media to guest guides.

4. Relationship Building and Collaborations

Cultivate partnerships with influencers and local businesses to increase visibility.

Work closely with the reservations and operations teams to ensure marketing efforts translate into seamless guest experiences.

5. Analytics and Performance Management

Track and analyze key marketing metrics, ensuring campaigns deliver measurable results.

Adjust strategies based on market trends, competitor analysis, and performance data.

6. Driving Revenue Growth

Design and promote exclusive packages, seasonal offers, and events to maximize direct bookings.

Strategically position bnbmes mid-range and luxury properties for optimal yield and occupancy.

Key Skills and Competencies

Versatility: Capable of managing multiple facets of marketing independently.

Creativity: Able to design unique campaigns that resonate with bnbmes luxury-focused clientele.

Industry Knowledge: Understanding of the short-term rental and luxury hospitality market.

Technical Proficiency: Skilled in tools like Google Analytics, HubSpot, Canva, and email marketing platforms.

Collaboration: Exceptional communication and teamwork skills to work across departments.

Time Management: Highly organized with the ability to prioritize effectively in a fast-paced environment.

Preferred Qualifications

• Bachelors degree in Marketing, Hospitality, or a related field.
• 3-5 years of marketing experience, ideally in luxury hospitality or short-term rentals.
• Proven ability to drive direct bookings, enhance brand visibility, and deliver measurable ROI.