Senior Manager/Manager - Project - Mobile App

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Key Highlights of the Role:

• Support the Lead X-Sell & Servicing in driving the product delivery, optimization, and governance of in-app cross-sell and digital servicing journeys on the BOBCARD mobile application.
• Own the execution of assigned product features and customer journeys, ensuring seamless customer experiences, timely delivery, regulatory compliance, and achievement of business objectives.
• Gather, analyze and document business requirements through BRDs, FRDs, user stories, process flows, and acceptance criteria; work closely with business stakeholders to ensure clarity and completeness of requirements
• Manage product backlog for Mobile App, prioritize enhancements and defect fixes and support roadmap execution in alignment with business goals and customer needs
• Drive implementation of journeys and digital products such as EMI conversions, credit limit enhancement, balance transfer, add-on cards, insurance products and other revenue-generating opportunities
• Own the development and enhancement of digital servicing features including statement access, card controls, rewards redemption, dispute management, service requests, profile management, and other self-service capabilities
• Coordinate with UX/UI teams to design intuitive, customer-centric journeys that improve conversion rates, reduce drop-offs, and enhance overall app experience
• Work with Martech, Analytics, and Campaign teams to execute personalized customer engagement initiatives through push notifications, in-app banners, deep links, personalized nudges, and lifecycle-based campaigns
• Analyze customer behavior, funnel performance, feature adoption, and customer feedback to identify improvement opportunities and recommend data-driven enhancements.
• Collaborate with Analytics and Data Science teams to implement customer segmentation, propensity models, and targeted engagement strategies within the mobile application
• Support governance activities including compliance reviews, audit requirements, change management processes, release documentation, and adherence to RBI guidelines and internal policies
• Identify opportunities for process automation, digitization, and customer self-service enhancements to improve operational efficiency and reduce service costs.

Applicant Attributes:

• Strong understanding of digital product management principles with hands-on experience in mobile app product ownership within Banking, Cards, NBFC or Fintech
• Working knowledge of credit card products and customer lifecycle journeys, including card onboarding, transaction management, EMI conversion, rewards, disputes, limit management, and servicing journeys
• Experience in managing mobile app product backlogs, requirement gathering, feature prioritization, and roadmap execution
• Hands-on experience in Business Solutions Group (BSG) activities including preparation of BRDs, FRDs, user stories, process flows, acceptance criteria, and stakeholder sign-offs
• Good understanding of Agile and Scrum methodologies, including sprint planning, backlog grooming, sprint reviews, and release management
• Experienced in coordinating with Technology, QA, Design, Analytics, Martech, Operations, Risk, and Compliance teams for successful product delivery
• Understanding of mobile app development lifecycle, including iOS and Android platforms, API integrations, deep linking, app release processes, and app performance metrics
• Working knowledge of analytics tools and digital metrics including MAU, DAU, feature adoption, conversion funnels, session depth, CTR, retention, and servicing KPIs.
• Familiarity with API-based integrations, third-party vendor management, and fintech ecosystem partnerships.
• Excellent communication and stakeholder management skills with the ability to effectively collaborate across business, technology, operations, and support functions.
• Strong organizational skills with the ability to manage multiple initiatives simultaneously while maintaining attention to detail and delivery timelines.
• Proficiency in Microsoft Excel, PowerPoint, and product management tools such as Jira, Confluence, Azure DevOps, or equivalent platforms.