Senior Manager/Manager - Third-Party Acquisition PM - Digital Channels

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Key highlights of the role are listed below (purely indicative and not limiting) :

• Lead partner acquisition strategy : Own and scale customer acquisition through third-party partnerships (fintechs, marketplaces, NBFCs, aggregators), ensuring seamless onboarding and compliance.
• Manage partner integration roadmap : Define and oversee the roadmap for partner API/SDK integrations, ensuring timely delivery and smooth partner experience.
• Optimize partner funnels : Design and refine acquisition journeys across partner-driven funnels (lead KYC approval activation), reducing drop-offs and improving conversion.
• Enable partner monetization : Drive early lifecycle monetization for partner-acquired users via contextual cross-sell offers (EMI, insurance, add-on cards).
• Govern partner compliance : Ensure all partner channels adhere to RBI guidelines, fraud risk controls, and data privacy standards.
• Collaborate cross-functionally : Work with IT, Risk, Ops, Analytics, and external vendors to deliver integrations within defined timelines and quality standards.
• Monitor partner KPIs : Track acquisition KPIs (partner CAC, funnel conversion %, onboarding TAT, retention of partner cohorts) and produce executive dashboards.
• Drive retention on partner platform : Implement personalized onboarding, nudges, and feature adoption campaigns to sustain engagement of partner-acquired cohorts.
• Oversee agile squads : Lead agile squads focused on partner integrations, conduct sprint reviews, and manage backlog prioritization for high-impact delivery.

Applicants should possess the following attributes :

• Partnership management : Strong expertise in managing fintech, NBFC, and marketplace partnerships for customer acquisition.
• Integration knowledge : Hands-on experience with API banking, SDK integrations, and partner onboarding processes.
• Funnel optimization : Ability to design and refine partner-driven acquisition funnels (lead KYC approval activation).
• Compliance governance : Solid understanding of RBI guidelines, data privacy, and fraud risk controls in third-party channels.
• Channel performance analytics : Proficiency in tracking partner CAC, ROI, onboarding TAT, and retention of partner cohorts.
• Stakeholder collaboration : Experience working with IT, Risk, Ops, Analytics, and external vendors to deliver integrations.
• Agile delivery : Ability to lead agile squads focused on partner integrations, sprint reviews, and backlog prioritization.
• Attribution modeling : Knowledge of attribution frameworks to measure partner channel contribution accurately.
• Partner relationship management : Ability to build long-term, trust-based relationships with external acquisition partners.