Digital Marketing Executive

Were looking for a self-driven Marketing Executive who can work from research and writing to publishing, distribution, and performance tracking. Youll work at the intersection of SEO, content strategy, social media handling and digital growth, with room to experiment and make a measurable impact.

Job Responsibilities

1. Content Creation & Publishing

• Write and publish SEO-optimised content across blogs, social media, and email while managing stakeholders/deadlines.
• Repurpose and adapt content across formats and platforms to maximise engagement and relevance.
• Pitch and execute initiatives that drive brand growth, audience engagement, and topical authority.

2. SEO & Growth

• Execute on-page SEO best practices alongside off-page efforts, including link-building and AI discoverability strategies.
• Conduct ongoing research to identify content opportunities and plan the marketing roadmap.
• Drive consistent traffic growth across search and social channels.

3. Analytics & Reporting

• Track, analyse, and report on content and campaign performance against KPIs (traffic, engagement, etc).
• Use data to identify whats working, iterate quickly, and surface insights to the team.

4. Collaboration & Design

• Work closely with design, development, and product teams on integrated campaigns and brand assets.
• Create basic visual assets using Canva or AI-powered design tools when needed.

Mandatory Skills

1. 2-4 years of experience in content writing, SEO, or at a digital marketing agency or client-side.

2. Content & Communication

• Excellent written and verbal communication in English- clear, concise, and adaptable across tones, platforms, and audiences.
• Ability to research deeply and write with authority on varied topics.

3. SEO & Marketing Tools

• Hands-on experience with SEO tools (Ahrefs, SEMrush, or Ubersuggest) and CMS platforms (WordPress or similar).
• Proficiency with GA4, Google Search Console, and Google Ads for performance tracking and campaign management.
• Familiarity and Openness to learn about email marketing, social media platforms, and CRM/automation tools (e.g., HubSpot, Salesforce).

4. AI Fluency

• Comfortable using AI tools (ChatGPT, Claude, Gemini) to enhance, not replace original thinking, research, and content production.

5. Mindset

• Data-informed, proactive, and quick to adapt to shifting strategies, tools, or market trends.
• Takes ownership, brings ideas to the table, and follows through independently.