D2C Manager

Company Description Boombay is a modern food brand offering sauces, dressings, toppings, dips, and spreads made from 100% natural ingredients. The products feature globally inspired flavors designed to be both enjoyable and better for everyday consumption. Boombay focuses on clean, transparent ingredient lists and responsible sourcing to appeal to health-conscious consumers. The company is building a distinctive presence in the fast-growing better-for-you food segment and is expanding its direct-to-consumer footprint.

Role Description

• ● Own D2C and marketplace revenue with full accountability for roas and growth.
• ● Run the shopify website end to end, including UX, merchandising, and conversion.
• ● Manage performance marketing agencies across Meta, Google, and other channels.
• ● Define audience strategy and content funnels that drive actual sales.
• ● Build and improve retention across email, whatsapp, and repeat journeys.
• ● Track CAC, LTV, CVR, and make decisions based on numbers, not opinions.
• ● Step in and execute when needed, not just manage externally.

Qualifications

• Youve worked in a d2c brand at an early scale stage (roughly ₹5–50 lakh/month online revenue) , where you were directly responsible for growing the number, not just optimising parts of the funnel. Youve dealt with low signal data, tight budgets, and messy systems and know how to drive growth when nothing is fully set up yet. Have seen the journey from 5L to 1cr. Experience required is 3 - 7 years of work ex.