Digital Marketing Executive (PPC)

What role you will play in team: You will be part of a dedicated team focused on paid advertising campaigns, contributing to lead generation and brand visibility.

What you will do: Manage and optimize pay-per-click (PPC) campaigns across multiple platforms, ensuring effective budget allocation and performance tracking.

Key responsibility:

• Develop and execute PPC campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Perform keyword research and analysis to identify high-potential keywords.
• Create and manage ad copy, ensuring it aligns with brand messaging and campaign objectives.
• Monitor campaign performance, analyzing key metrics like CTR, conversion rate, and ROI.
• Optimize campaigns based on performance data, adjusting bids, targeting, and ad copy as needed.
• Stay updated on the latest PPC best practices and industry trends.

Required Qualification and Skills:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 0-1 year of experience in PPC advertising.
• Strong understanding of PPC principles and best practices.
• Experience with Google Ads and other PPC platforms is preferred.
• Analytical skills to interpret data and make informed decisions.

Benefits Included:

• Competitive salary.
• Opportunity to work on challenging and innovative projects.
• Professional development and training opportunities.
• Supportive and collaborative team environment.

A Day in the Life:A typical day will involve managing and optimizing PPC campaigns, analyzing performance data, creating ad copy, and researching new keywords.