Media Buyer

Department Icon Data Science Analytics & Machine Learning
Posted: 3 months ago
1-3 years
Kolkata, West Bengal
Data Science Analytics & Machine Learning
work from office
Full Time

Posted: 3 months ago
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Job Description

About Brands2Be:

Brands2beis a 360° digital growth and AI solutions agency that blends creativity, strategy, and technology to help brands scale intelligently. We specialize in performance marketing, branding, and next-generation AI automation, building systems that dont just attract attention, but deliver measurable, sustainable growth.

About the Role:

We are looking for a Media Buyer with hands on experience managing both Google Ads and Meta Ads campaigns. The ideal candidate should be confident in planning launching optimizing and scaling paid campaigns while making data driven decisions. You should be comfortable using AI tools to improve campaign performance reporting and overall efficiency.

Key Responsibilities:

  • Plan execute and optimize campaigns across Google Ads and Meta Ads
  • Manage Google Ads Meta Business Manager Business Suite Commerce Manager Meta Pixel and Conversion API
  • Monitor campaign performance optimize budgets targeting creatives and bidding strategies to maximize ROI and ROAS
  • Analyze campaign data prepare reports and identify opportunities to improve performance
  • Work closely with the creative team to build high performing campaigns
  • Leverage AI tools for campaign analysis reporting research and workflow efficiency
  • Stay updated with the latest advertising trends platform updates and best practices

Requirements

  • 1 to 2 years of hands on experience managing Google Ads and Meta Ads campaigns
  • Strong understanding of campaign strategy audience targeting conversion tracking bidding and performance optimization
  • Strong analytical mindset with the ability to interpret campaign data and improve campaign performance
  • Well versed with AI tools and able to use them for campaign analysis reporting and research
  • Prior experience in a performance marketing or advertising agency will be highly preferred
  • Good communication skills.

Skills

Ai

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