Senior Media Buyer

Department Icon Data Science Analytics & Machine Learning
Posted: 3 months ago
7-9 years
Kolkata, West Bengal
Data Science Analytics & Machine Learning
work from office
Full Time

Posted: 3 months ago
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Job Description


About Brands2Be:

Brands2beis a 360° digital growth and AI solutions agency that blends creativity, strategy, and technology to help brands scale intelligently. We specialize in performance marketing, branding, and next-generation AI automation, building systems that dont just attract attention, but deliver measurable, sustainable growth.

About the Role

We are looking for a Senior Google Ads Specialist with 7–8 years of hands-on experience managing and scaling Google Ads campaigns. The ideal candidate should have deep expertise in the Google Ads ecosystem, a strong analytical mindset, and a proven ability to drive ROI and campaign growth.

Key Responsibilities

  • Plan, execute, optimize, and scale Google Ads campaigns.
  • Manage Search, Display, Performance Max, Shopping, YouTube, and Demand Gen campaigns.
  • Optimize keywords, bidding strategies, budgets, audiences, and ad creatives.
  • Manage GA4, Google Tag Manager (GTM), Google Merchant Center, and conversion tracking.
  • Monitor campaign performance, analyze data, and prepare performance reports.
  • Conduct keyword research, account audits, and A/B testing.
  • Leverage AI tools for campaign optimization, reporting, and research.
  • Stay updated with the latest Google Ads features and industry best practices.

Requirements

  • 7–8 years of hands-on experience managing Google Ads campaigns.
  • Strong expertise across the complete Google Ads ecosystem.
  • Proficiency in GA4, GTM, Google Merchant Center, Looker Studio, and Google Ads Editor.
  • Strong understanding of campaign strategy, bidding, audience targeting, conversion tracking, and performance optimization.
  • Experience managing high-budget campaigns with a proven track record of improving ROI and ROAS.
  • Prior agency experience is mandatory.
  • Excellent analytical, communication, and problem-solving skills.

What We Offer

  • Salary is not a constraint for the right candidate.
  • Opportunity to work on high-budget, performance-driven campaigns.
  • A collaborative, fast-paced agency environment with opportunities to lead and grow.

Skills

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