Assistant Vice President - Brand/Social Media & Communications - BFSI

Bright Brain
Department Icon Digital Marketing/Marketing
Posted: 4 months ago
10-15 years
Mumbai
Digital Marketing/Marketing
work from office
Full Time
Posted: 4 months ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

  • Key Responsibilities:
  • 1) Brand Leadership:
  • a. Drive brand strategy, positioning, and expression across all channels for Private Wealth, Investment Banking, Institutional Equities, Franchise and related businesses.
  • b. Ensure consistency of brand identity, tone, and visual language across internal and external communications.
  • c. Lead brand campaigns - conceptualization, execution, measurement, and optimization.
  • d. Manage agency partners for brand strategy, creative development, events, and digital communication.
  • 2) Social Media & Digital Presence:
  • a. Build and execute a high-impact social media strategy tailored for HNI/UHNI audiences across
  • LinkedIn, Instagram, YouTube, X, Meta and emerging relevant platforms.
  • b. Oversee content calendars, campaign planning, and platform-specific engagement strategies.
  • c. Establish thought leadership through curated content, CXO visibility, and data-backed storytelling.
  • d. Monitor brand sentiment and digital reputation, ensuring proactive communication and risk management.
  • 3) Communications:
  • a. Lead customer communication initiatives: announcements, advisories, customer engagement and leadership communication.
  • b. Create compelling narratives for newsletters, investor communication, presentations, whitepapers, and keynotes.
  • c. Support internal communication for culture, achievements, and leadership messaging.
  • 4) Performance, Analytics & Governance:
  • a. Define performance KPIs across brand and social media initiatives; track and optimise outcomes.
  • b. Maintain regulatory compliance in all communication (SEBI, NSE, BSE, internal governance).
  • c. Build dashboards for visibility to leadership and business teams.

Skills

Brand ManagementMarketing CommunicationsSocial MediaMarketingBFSI MarketingMarketing HeadMediaOptimization

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