Sales Head - AlcoBev

Objective:

The role of the Sales Head would be to drive the business through deep understanding of the market and consumer behavior - 'A champion partner in our success'. Primary role will be to develop sales strategies and managing sales team in order to achieve set sales goals, targets and revenue.

Key Responsibilities:

• Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan (ABP).
• To Build a high performing sales team by providing strong mentorship, coaching and guidance & sustain a team of motivated employees who are aligned with the organization.
• Manage business P&L and revenue generation, launching, building and growing business.
• Building strong and collaborative relationships with other internal stakeholders.
• To direct & motivate Sales team to establish coverage, distribution and display objectives to meet sales targets.
• Provide an enabling atmosphere that encourages innovation & creativity.
• Building up Sales & Distribution infrastructure & implementing annual sales strategy in line with the marketing plans.
• Prepare, Manage and deploy sales and commercial budgets within approved levels, to maximize efficiency.
• Ensure efficient adoption of all sales processes in line with organizational strategy.
• Formulate and a streamline sales strategy with a view to manage business profitability, enhance product penetration and raised market share.
• Analyze market trends and competitors' activities and formulating strategies in line with business expansion plans.
• Strategize on marketing campaigns & evaluate the success on monthly basis on execution, effective utilization of promotion tools etc.
• Provide weekly and monthly reports / MIS as per the requirement of the Management.

Candidate Profile:

• MBA with 15+ years of overall experience.
• Minimum 5 years of sales experience in the leadership role in Alco-Bev is a must
• Experience of at least 2 Regions, preferably West and North and in the long run South also. The Head Sales should have been exposed to both the Routes to market - Distributor model and Corporation model of working. Knowledge of market dynamics will come from experience of at least 2 regions.
• Proven track record of brand development, taking new products through the lifecycle journey successfully.
• Commercial capability. Knowledge of P&L, scheme management, cost cards & sales processes.
• Prior experience in similar role will be an advantage.
• Must have strong track record of success with prior experience of meeting sales quotas
• Should be a hands-on leader who is a strong coach & mentor and have a strong track record of building & leading high performing sales team.
• Must possess excellent communication & interpersonal skills.
• Strong analytical and problem-solving skills
• Outstanding negotiation and consultative sales skills
• Strong team player who can build good relationships at all levels of an organization