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Job Description
- Build the Social Media + Content, 3rd Spaces Experiential and Below The Line Programming for Annual Brand Business Plan by collaborating cross-functionally with internally and agency/brand partners externally
- Bring the brand plan to life by leading best-in class execution of brand initiatives in line with Global Brand Guidelines across various channels including brand events, on-trade activations, digital/social media, point-of-sale materials and other touchpoints, ensuring seamless delivery and impactful brand experiences
- Lead the amplification of brand s digital presence across platforms, development and execution of social media & content strategy and 3rd space experiential activations across multiple channels partnering with agencies to deliver on brand objectives with strong impact
- Work closely with the Trade Marketing and Brand Advocacy team to translate brand objectives into bespoke high impact below the Line Brand X Channel Programming
- Own the measurement and evaluation of all brand activities , to drive marketing effectiveness and efficiency
- Manage & Track the brand A&P to ensure activities are executed within budgets with a strong focus on ROI delivery.
- Develop strong relationships with commercial teams
- Partner with the Insights Manager to cultivate a consumer-centric culture, leveraging deep-dive insights to shape brand strategy and ensure all marketing activities are rooted in data-driven evidence.
- Monitor market dynamics and brand performance to pivot strategies based on competitive insights, ensuring a proactive, consumer-led approach in collaboration with the Sales team to grow and protect market share.
- Post Graduate Degree in Marketing with 4 to 6 years experience in sales and marketing [marketing experience in premium consumer products/alcobev is preferred]
- Analytical skills - analyze data vide structured/unstructured & consumer studies and distill actionable insights that inform impactful business and brand decisions
- Expertise in conceptualizing high impact cutting edge buzz building experiential brand and marketing activation platforms / programs
- Strong experience in social media strategy and with hands-on experience in planning & executing social media and content marketing campaigns [Strong digital marketing experience is preferred]
- Experience in identifying, conceptualizing and executing brand collaborations with other premium brands
- High degree of independent judgement and initiative, in a team-oriented, fast paced, self-managed environment
- Excellent interpersonal skills, oral and written communication skills
- Your curiosity, creativity and growth mindset
- Your passion to always be on the top of latest cultural/consumer trends
Skills
Analytical SkillsContent StrategyInterpersonal SkillsMedia StrategySocial MediaTrade MarketingMarketing CampaignsConceptualizationDigital MarketingContent StrategyMarketing CampaignsMediaMarketingSales And MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
For more than 150 years, Brown‑Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma‑Cutrer, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown‑Forman’s brands are supported by approximately 5,600 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on LinkedIn and Instagram.
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