Regional Trade Marketing Specialist - West

Your role will involve collaborating closely with Marketing and Sales teams, as well as external agency partners, to ensure excellence in execution across all channels. You will be tasked with translating brand plans into executable channel and customer plans, thereby enhancing brand visibility and driving sales growth within the region.

Key responsibilities include developing regional trade marketing strategies, conducting market analysis to inform decision-making, working with commercial teams to align activations, planning and executing promotional campaigns, managing relationships with key distributors and retailers, tracking performance metrics, and managing the regional marketing budget effectively.

To excel in this role, you should bring 3-5 years of sales and marketing experience in the beverage or CPG industry, strong analytical skills, the ability to work in a high-pressure environment, excellent organizational skills, and a readiness to travel within the market and regionally. Additionally, you should possess excellent interpersonal and communication skills, with a knack for building long-term relationships with stakeholders.

At Brown-Forman, we believe in the power of great people to build great brands. Joining our team means you will have the opportunity to grow both personally and professionally, contribute bold ideas, and work in a collaborative environment where teamwork is valued. If you are someone who can translate brand objectives into actionable plans and build trusted relationships, this role is tailored for you.

Don't miss the chance to be part of a dynamic team and embark on a rewarding career journey at Brown-Forman.,