Social Media Manager

Company Description Bubz Functional Beverages Private Limited is a new-age beverage company focused on building Indias next generation of better-for-you sodas. Its flagship brand, Bubz, offers Real Soda. Unreal Benefits. with prebiotic fiber for gut health, zero added sugar, and low calories, without compromising on taste or lifestyle appeal. Bubz comes in four flavors—Classic Cola, Lemon Lime, Citrus Orange, and Strawberry—designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. The companys go-to-market strategy spans D2C, quick commerce, and modern trade, supported by premium slim-can packaging that fits active, on-the-go lifestyles. Bubz aims to make functional beverages mainstream in India by delivering cool, social, aspirational drinks with genuine benefits and no gimmicks.

Role Description The Social Media Manager is a full-time, on-site role based in Mumbai. This role involves planning and executing social media strategies across key platforms to build brand awareness, engagement, and community for Bubz. The Social Media Manager will create and publish content, manage daily posting schedules, monitor comments and messages, and respond to audience interactions in a timely, brand-appropriate manner. Responsibilities include analyzing performance metrics, optimizing campaigns, coordinating with marketing and design teams for creatives, supporting influencer collaborations, and aligning social media initiatives with broader brand and campaign objectives. The role also entails staying updated on platform trends, experimenting with new formats, and ensuring Bubz maintains a consistent, aspirational presence online.

Qualifications

• Strong social media marketing and social media optimization (SMO) skills, with experience managing brand accounts across major platforms.
• Excellent written and verbal communication and writing skills, with the ability to adapt tone and style to different audiences and formats.
• Ability to develop and execute content strategy, including planning calendars, coordinating campaigns, and aligning content with brand goals.
• Experience with social media analytics tools, reporting, and data-driven optimization of campaigns.
• Familiarity with influencer marketing, community management, and trend monitoring within youth and lifestyle segments.
• Proficiency in basic design or creative briefing for social media assets; knowledge of short-form video and reels is an advantage.
• Bachelors degree in marketing, communications, media, or a related field, or equivalent practical experience.
• Ability to work on-site in Mumbai, collaborate cross-functionally, and manage multiple projects in a fast-paced environment.