Demand Generation Specialist

Location: Mohali, India

Experience: 5–6 Years

About the Role

BuzzClan is looking for a Demand Generation Specialist who knows how to build a pipeline - not just traffic. This is a full-funnel role: youll own everything from brand awareness to qualified lead handoff, using whatever mix of inbound, outbound, organic, and content-led tactics actually works.

We serve enterprise and public sector clients across the US. Our deals are relationship-driven and complex. That means your job isnt to run generic campaigns - its to get the right message in front of the right buyers at the right time, and make it stick.

If youve built demand programs in B2B technology, IT services, or SaaS - and youre comfortable going from strategy to execution without someone holding your hand - this role was written for you.

What Youll Do

• Own the demand generation pipeline: set targets, build programs, and be accountable for lead quality and volume.
• Run multi-channel campaigns across SEO, LinkedIn, email, content syndication, and outbound sequences - with a bias toward what converts, not what looks good on a slide.
• Develop outbound plays tied to intent signals, account lists, and sales priorities. Work closely with the sales team to align on ICP, messaging, and follow-up timing.
• Build and optimize landing pages, email nurture flows, and campaign assets that move buyers through the funnel.
• Drive SEO execution: conduct keyword research, develop content briefs, optimize on-page, and track rankings for high-intent terms across our core service lines.
• Manage campaign analytics across GA4, SEMrush, and Google Search Console. Report on whats working, cut what isnt, and iterate fast.
• Partner with leadership on GTM strategy for new service launches, events, and partner initiatives (including Atlassian, Microsoft, and AI product lines).

What Were Looking For

• 5+ years in demand generation, growth marketing, or B2B campaign management - preferably in tech services, SaaS, or IT consulting.
• Proven pipeline results: You can point to specific programs you ran and the numbers they produced.
• Strong SEO fundamentals - keyword research, search intent mapping, on-page basics, and an understanding of how content structure affects rankings.
• LinkedIn marketing experience that goes beyond posting: organic growth, audience building, and engagement strategies that actually generate leads.
• Comfortable with outbound: you understand sequencing, personalization, and how to use intent data to prioritize accounts.
• Analytical and direct: you use data to make decisions, not to generate reports nobody reads.
• Basic writing hygiene - you dont need to write everything, but you need to know when copy is off-brand, unclear, or unconvincing.
• Self-directed and resourceful. This is not a role with a large team underneath it. Youll need to execute as much as you strategize.

Bonus Points

• Experience marketing to public sector, SLED, or enterprise IT buyers.
• Familiarity with tools like HubSpot, Apollo, Clay, or similar outbound/CRM stacks.
• Working knowledge of AI tools for content production and research acceleration.
• Experience supporting partner or reseller GTM programs.

Why BuzzClan

Were a 13+-year-old firm that has grown without a dedicated marketing function to do this work. Theres a real pipeline to unlock, real brand equity to build, and leadership thats actively investing in it. Youll have direct access to decision-makers, real case studies to work with, and the autonomy to build programs the right way.