Demand Generation Specialist

JOB DESCRIPTION:

About the Role

BuzzClan is looking for a Demand Generation Specialist who knows how to build a pipeline - not

just traffic. This is a full-funnel role: you will own everything from brand awareness to qualified lead

handoff, using whatever mix of inbound, outbound, organic, and content-led tactics actually

works.

We serve enterprise and public sector clients across the US. Our deals are relationship-driven

and complex. That means your job isnt to run generic campaigns - its to get the right message

in front of the right buyers at the right time, and make it stick.

If you have built demand programs in B2B technology, IT services, or SaaS - and you are

comfortable going from strategy to execution without someone holding your hand - this role was

written for you.

What You will Do

● Own the demand generation pipeline: set targets, build programs, and be accountable

for lead quality and volume.

● Run multi-channel campaigns across SEO, LinkedIn, email, content syndication, and

outbound sequences - with a bias toward what converts, not what looks good on a slide.

● Develop outbound plays tied to intent signals, account lists, and sales priorities. Work

closely with the sales team to align on ICP, messaging, and follow-up timing.

● Build and optimize landing pages, email nurture flows, and campaign assets that move

buyers through the funnel.

● Drive SEO execution: conduct keyword research, develop content briefs, optimize on-

page, and track rankings for high-intent terms across our core service lines.

● Manage campaign analytics across GA4, SEMrush, and Google Search Console. Report

on what is working, cut what isnt, and iterate fast.

● Partner with leadership on GTM strategy for new service launches, events, and partner

initiatives (including Atlassian, Microsoft, and AI product lines).

What We are Looking For

● 5+ years in demand generation, growth marketing, or B2B campaign management -

preferably in tech services, SaaS, or IT consulting.

● Proven pipeline results: You can point to specific programs you ran and the numbers

they produced.

● Strong SEO fundamentals - keyword research, search intent mapping, on-page basics,

and an understanding of how content structure affects rankings.

● LinkedIn marketing experience that goes beyond posting: organic growth, audience

building, and engagement strategies that actually generate leads.

● Comfortable with outbound: you understand sequencing, personalization, and how to

use intent data to prioritize accounts.

● Analytical and direct: you use data to make decisions, not to generate reports nobody

reads.

● Basic writing hygiene - you dont need to write everything, but you need to know when

copy is off-brand, unclear, or unconvincing.

● Self-directed and resourceful. This is not a role with a large team underneath it. You will

need to execute as much as you strategize.

Bonus Points

● Experience marketing to public sector, SLED, or enterprise IT buyers.

● Familiarity with tools like HubSpot, Apollo, Clay, or similar outbound/CRM stacks.

● Working knowledge of AI tools for content production and research acceleration.

● Experience supporting partner or reseller GTM programs.