Product Marketing Specialist- RWA

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Job Overview

Responsible for driving market promotion and business rollout of RWA (Real World Asset) products through traditional finance channels.

Core Responsibilities

• Engage traditional brokerages, asset management firms, and other institutional clients to establish and maintain partnerships, driving RWA products into their client recommendation systems
• Develop a deep understanding of traditional financial institutions client structures, compliance requirements, and product preferences to design targeted channel promotion strategies
• Plan and execute promotional activities aimed at traditional finance audiences, including roadshows, co-branded events, and institutional-focused sessions
• Coordinate cross-functional resources internally (Asset, BD, Compliance, Marketing, Regional teams, etc.) to ensure smooth execution of channel promotion initiatives
• Manage the full lifecycle of channel partnerships: initial proposal discussions, execution and follow-up during collaboration, and post-partnership performance review and relationship maintenance
• Track key channel metrics (client acquisition volume, conversion rate, AUM contribution, institutional engagement, etc.) and continuously optimize channel strategy

Requirements

• 3+ years of relevant work experience; prior experience at a traditional brokerage, bank, or asset management firm preferred
• Familiarity with the fundamentals of traditional financial products (bonds, funds, structured products, REITs, etc.) and institutional client decision-making processes
• Understanding of basic RWA industry concepts and leading projects (e.g., Ondo, Maple, Centrifuge), with the ability to clearly explain on-chain asset logic to traditional finance audiences
• Strong English proficiency (listening, speaking, reading, writing), able to independently communicate and collaborate with overseas institutions and cross-regional teams
• Strong execution ability, capable of driving multiple channel initiatives in parallel under a fast-paced environment

What We Offer

• Direct leadership of a strategically important, newly formed team with executive visibility
• Opportunity to define risk frameworks from the ground up across an expanding product ecosystem
• Competitive compensation package commensurate with experience
• Fast-paced environment with real impact on business decisions

Why to Join

At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include:

• Modern Workspace: Work in Austria's tallest office building, offering state-of-the-art facilities and panoramic views of Vienna.
• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.