Search Engine Optimization Executive

Company Description cadbara is a digital marketing company offering services across SEO, SEM, SMO, creative campaigns, e-commerce, organic search, paid media, and data & analytics. The company helps businesses build and strengthen their online presence so they can reach more customers and grow effectively. cadbara focuses on integrating traditional marketing principles with modern digital channels to better understand customer behavior and target demographics. Using a mix of websites, mobile, email, SMS, and other digital platforms, the team designs cost-efficient campaigns that are measurable and results-driven. The company emphasizes push digital advertising strategies that enable personalized communication and performance tracking.

Role Description This is a full-time, on-site Search Engine Optimization Executive role based in Bhopal. The SEO Executive will conduct keyword research, perform on-page optimization, and support technical SEO recommendations to improve search rankings and organic visibility. The role includes planning and executing link-building strategies, coordinating with content and design teams, and ensuring SEO best practices are applied across websites and landing pages. The SEO Executive will perform regular SEO audits, monitor website performance and rankings, and prepare reports using analytics and SEO tools. Daily tasks also involve collaborating with the social media and paid marketing teams to align SEO efforts with broader digital marketing campaigns.

Qualifications

• Strong skills in Keyword Research and SEO Audits to identify opportunities, issues, and performance gaps.
• Hands-on experience with On-Page SEO, including meta tags, headings, internal linking, and content optimization.
• Practical knowledge of Link Building strategies, including outreach, backlink analysis, and compliance with search engine guidelines.
• Familiarity with Social Media Marketing and its role in supporting SEO and overall digital visibility.
• Proficiency with SEO and analytics tools (e.g., Google Analytics, Google Search Console, keyword research tools, and basic Excel/Sheets).
• Understanding of basic HTML/CSS concepts and technical SEO fundamentals is an advantage.
• Strong analytical, problem-solving, and reporting skills with attention to detail and data accuracy.
• Effective written and verbal communication skills and the ability to collaborate with cross-functional teams.
• Bachelors degree in Marketing, Digital Marketing, Communications, IT, or a related field, or equivalent practical experience.