Digital Marketing Creator

: Digital Marketing Creator, US Market

This is an individual contributor role responsible for producing content and graphics for Rangams social and digital marketing channels, with primary depth in marketing to a United States audience. This person creates platform-ready assets within brand guidelines, adapting content for United States based personas and social platform nuances.

This roles defining requirement is proven expertise marketing to a United States audience via email, LinkedIn, Facebook, and/or Instagram.

Core Responsibilities

Content and Graphic Production

• Produce content and graphics for social and digital channels, working within brand guidelines and creative direction
• Adapt copy and creative for platform-specific format, tone, and length requirements across Facebook, Instagram, Snapchat, and LinkedIn
• Ensure every asset is polished, on-brand, and aligned to a US-based audience

Social Platform Execution for a US Audience

• Apply working knowledge of US cultural context, seasonal moments, platform trends, and audience behavior to content and timing decisions
• Navigate platform-specific policy and disclosure requirements relevant to a US audience, including FTC sponsored content guidelines where applicable
• Ensure content reads as authentic for a US viewer.

Cross-Functional Participation

• Contribute to content review and creative feedback cycles with marketing leadership
• Stay current on platform trends and best practices for US audience engagement
• Performance Metrics
• Content quality and platform engagement performance relative to US audience benchmarks
• Turnaround time from request to finished, publish-ready asset
• Consistency and brand accuracy across delivered assets

Required

• As part of the interview process, you will be requested to demonstrate your experience in campaign work targeting US audiences specifically on Facebook, Instagram, and Snapchat, evidenced by a portfolio showing actual campaigns, engagement data, and audience geography.
• Working fluency and experience with producing content aligned with United States cultural reference points, slang, humor, and social norms.

Preferred

• Experience with Snapchat and TikTok.
• HubSpot proficiency, or fast ramp capability on a comparable marketing automation platform
• Graphic production experience within brand template systems (Canva, Adobe Express, or similar)