Social Media Strategist/ Content Creator

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-7 years
Chandigarh
Digital Marketing/Marketing
work from office
Full Time

Posted: 1 year ago
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Job Description

  • Content Development
  • Create engaging and original content for blogs, social media, websites, email campaigns, and other digital platforms.
  • Write clear, compelling copy tailored to different audiences and platforms.
  • Social Media Content
  • Plan, write, and publish posts for platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
  • Collaborate with the design/video team to develop visual content (reels, stories, carousels).
  • Research & Trend Monitoring
  • Conduct research on industry-related topics to generate ideas and stay updated on current trends.
  • Incorporate trending formats, hashtags, and platform-specific styles in content.
  • Content Calendar Management
  • Assist in planning and maintaining a content calendar to ensure consistent posting.
  • Coordinate with marketing and design teams for timely execution.
  • SEO Optimization
  • Apply basic SEO techniques to increase content visibility (keywords, metadata, headers, etc.).
  • Optimize content for both search engines and users.
  • Audience Engagement
  • Monitor content performance and audience engagement.
  • Respond to comments and messages when required in a tone consistent with the brand.
  • Analytics & Reporting
  • Track content performance using tools like Instagram Insights, Google Analytics, or Meta Business Suite.
  • Provide performance reports and suggestions for improvement.
  • Collaboration
  • Work closely with graphic designers, video editors, and the marketing team.
  • Participate in brainstorming sessions for new campaigns and content formats.

Skills

Social Media ContentContent DesigningContent CreationSocial Media CampaignsSocial Media MarketingCreative ContentContent StrategyMediaMediaOptimizationMarketingSeo

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About Company

Canam Consultants is a leading education consultancy that helps students pursue their dreams of studying abroad. With a network of offices across India, Nepal, and Bangladesh, we provide comprehensive guidance and support throughout the entire application process.

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