D2C Lead

Job Title: D2C Lead

Company: Emami Group

About the Role:

Emami is seeking a dynamic and entrepreneurial D2C Business Lead to scale its digital-first business. This role demands a mix of strategic thinking and hands-on execution — driving growth, profitability, and innovation across the e-commerce ecosystem. The ideal candidate will own the P&L, champion consumer experience, and identify growth levers across acquisition, retention, and channel expansion for one of India’s most trusted wellness brands.

Key Responsibilities:

• 1.Own and deliver the D2C business P&L — driving revenue growth, profitability, and long-term sustainability
• 2.Partner with the leadership team to align D2C goals with overall brand strategy and corporate vision
• 3.Develop and execute growth strategies across performance marketing, product mix, pricing, and acquisition/retention
• 4.Identify and scale new growth hacks across acquisition funnels, conversion optimisation, and repeat behaviours
• 5.Work closely with marketing, product, tech, and supply chain teams to ensure seamless operations and customer experience
• 6.Define channel strategy across brand site (Shopify) — balancing scale and margins
• 7.Drive data-led decision making with clear visibility into CAC, LTV, AOV, ROAS, churn, and retention metrics
• 8.Lead planning, merchandising, and promotional strategies aligned with brand and category objectives
• 9.Build and mentor a high-performing cross-functional team across marketing, analytics, and digital operations

Skills & Qualifications Required:

• 1.8–12 years of experience in e-commerce or D2C business leadership roles (FMCG, wellness, or lifestyle categories preferred)
• 2.Proven track record of managing full P&L ownership and delivering growth in high-scale consumer businesses
• 3.Strong understanding of digital marketing funnels, performance metrics, and consumer journey optimization
• 4.Hands-on experience with Shopify, GA4, CRM tools, and analytics platforms
• 5.Ability to translate data into actionable growth strategies and channel decisions
• 6.Experience working with tech, creative, and operations teams in a fast-moving digital environment
• 7.Entrepreneurial mindset — strong bias for action, experimentation, and iterative improvement
• 8.Excellent leadership and communication skills with the ability to inspire and drive cross-functional alignment