Digital Marketing Specialist

Company Description Cardinal Warriors School is an academically focused institution committed to shaping resilient, career-ready leaders through a blend of rigorous academics, structured fitness, and strong values. The school provides specialized coaching for competitive exams such as NDA, NEET, JEE, Olympiads, and CA Foundation, supported by modern classrooms, simulators, and well-equipped sports and fitness facilities. With small class sizes from Nursery to Class 12, learners receive personalized mentorship and guidance tailored to their strengths and aspirations. Admissions are based on academic records, aptitude tests, and interviews, reflecting the schools focus on motivated and driven students. Cardinal Warriors School promotes discipline, leadership, and community engagement as core components of its learning environment.

Role Description The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing campaigns to promote Cardinal Warriors Schools programs and brand. This full-time, on-site role based in Raipur includes managing social media channels, creating digital content, and coordinating online advertising to increase visibility and enrollment inquiries. Day-to-day tasks involve tracking and analyzing web and campaign performance metrics, preparing reports, and recommending data-driven improvements. The specialist will collaborate with academic and admissions teams to align messaging with school priorities, support lead generation, and ensure consistent communication across digital platforms. The role also includes monitoring trends in education marketing and suggesting innovative strategies to strengthen the schools digital presence.

Qualifications

• Candidates should possess skills in Digital Marketing and Online Marketing for planning and executing campaigns.
• Candidates should possess skills in Social Media Marketing to manage and grow the schools presence on key platforms.
• Candidates should possess skills in Web Analytics to measure performance, analyze user behavior, and optimize campaigns.
• Candidates should possess strong Communication skills for clear, consistent, and engaging messaging.
• Relevant experience in education or service-based marketing is beneficial.
• Ability to work on-site in Raipur, collaborate with cross-functional teams, and meet deadlines.
• Familiarity with SEO, content creation, and basic design tools (e.g., Canva or similar) is an advantage.
• Bachelors degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.