D2C Brand Specialist (skincare Brand)

Location: Sector 142, Noida

Experience Level: 2–3 years preferred

Budget: upto 55k

Key Responsibilities

• Brand Strategy & Communication
• • Own and evolve brand voice, narrative, and communication across all
• touchpoints—digital, offline, performance, PR, and experiential.
• • Ensure consistency and clarity of brand messaging across platforms (website, social, ads,
• packaging, events, collaborations).
• • Translate psychodermatology insights into relatable, consumer-first storytelling.
• Creative Copywriting & Content Direction
• • Lead creative copywriting for campaigns, product launches, ads, website, emails, and brand
• decks.

• Develop strong creative briefs for designers, videographers, and external partners.
• Review and refine all brand-facing content to ensure it aligns with brand tone, positioning,

• and consumer psychology.
• Campaign Planning & Execution
• • Conceptualise, plan, and execute brand campaigns from ideation to launch, including digital-
• first and integrated campaigns.
• • Own end-to-end brand marketing for new product launches—from positioning and
• messaging to go-to-market strategy.
• • Work closely with performance, social, and influencer teams to ensure campaigns are both
• creative-led and insight-driven.
• Consumer Behaviour & Data Insights
• • Deeply analyse customer data, feedback, reviews, and behaviour to identify patterns,
• emotional triggers, and white spaces.

• Use insights to inform campaign ideas, creatives, messaging angles, and channel strategy.
• Continuously refine brand communication based on learnings and performance.

• Creative Ads & Assets
• • Conceptualise high-performing creative angles for ads based on consumer behaviour and
• intent.
• • Guide the development of ad creatives, scripts, hooks, and narratives that drive recall and
• resonance—not just clicks.
• • Collaborate with performance teams to iterate creatives based on data insights.
• Offline Events, Pop-ups & Experiences
• • Plan and execute offline brand experiences including pop-ups, events, brand activations, and
• community meet-ups.

• Ensure offline experiences are deeply aligned with brand philosophy and storytelling.
• Own brand presence, communication, and experience design at physical touchpoints.

• Community Building & Brand Collaborations
• • Identify and plug brand into relevant community-building opportunities—wellness,
• skincare, mental health, and lifestyle spaces.

• Conceptualise collaborations and partnerships that feel authentic and brand-aligned.
• Help build long-term brand love, recall, and cultural relevance beyond paid media.

What Were Looking For

• 2–3 years of experience in a D2C brand, preferably skincare, beauty, or wellness.
• Strong creative copywriting skills with a deep understanding of tone, emotion, and consumer

psychology.

• Proven experience in campaign planning, product launch marketing, and brand storytelling.
• Strong grasp of consumer behaviour, customer data, and insight-led marketing.
• Ability to think strategically while executing fast in a startup environment.
• Comfortable working cross-functionally with performance marketing, design, product, and

• founders.
• • Someone who understands that brand building is a long game—but knows how to win
• attention today.