Digital Marekting Manager

Company Overview

Career Craft Consultants India Pvt Ltd (CCC) is a renowned education consultancy firm dedicated to shaping global careers. With a notable presence across India and collaborations with premier universities worldwide, we provide personalized support for students pursuing international education. Our team excels in career counseling, university applications, and visa processes. At CCC, we value integrity and innovation, and we are committed to making a difference in students lives while working within the vibrant Higher Education industry.

Job Overview

We are seeking a highly skilled Digital Marketing Manager to join our team at Career Craft Consultants in Vadodara, Gujarat. This is a senior, full-time position ideal for a dynamic professional with a strong background in digital marketing. The successful candidate will spearhead marketing initiatives to elevate our brand and create impactful digital presence, ultimately supporting our mission to guide students toward their academic aspirations abroad.

Qualifications and Skills

• Proficiency in social media marketing is mandatory for engaging and expanding our online community. (Mandatory skill)
• Experience in marketing automation to effectively streamline and optimize our marketing efforts.
• Strong knowledge of SEO to enhance our online visibility and improve our sites search rankings.
• A proven track record in lead generation to attract and convert potential clients effectively.
• Expertise in content strategy to create compelling content that aligns with our brand values and objectives.
• Proficiency in Google Ads for running successful ad campaigns and driving targeted traffic.
• Skills in brand positioning to develop and maintain a strong, consistent brand voice and presence.
• Capability in team leadership to inspire and guide our marketing team towards achieving business goals.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote our consultancy services effectively.
• Lead a team of marketing professionals to drive initiatives that align with our business goals and objectives.
• Manage and optimize social media platforms to enhance brand presence and engage with our audience directly.
• Oversee SEO and SEM strategies to ensure high search engine rankings and increase web traffic.
• Monitor and evaluate digital marketing performance metrics and develop action plans to achieve targets.
• Drive lead generation efforts through targeted campaigns and track conversion rates closely.
• Coordinate with internal departments to create and distribute meaningful content across various channels.
• Ensure adherence to brand guidelines while innovating creative content and marketing practices.