Marketing Automation Specialist

Marketing Automation Specialist

• We are looking for a results-driven Marketing Automation Manager who knows how to
• accelerate growth through scalable, data-backed marketing programs. You thrive at the
• intersection of creativity and analytics — equally comfortable crafting high-converting
• email journeys as you are diving into campaign performance data. You will own the full
• lifecycle of multi-channel automation: from strategy and build to execution and
• optimization.

Role & Responsibilities

Campaign Management

•  Plan, build, and launch end-to-end email, SMS, and WhatsApp campaigns —
• from asset development and audience segmentation to deployment and
• performance analysis.
•  Set up and manage nurture campaigns on LeadSquared and WebEngage using
• multi-stream workflows, behavioral triggers, and automation best practices.
•  Run A/B tests on subject lines, content, CTAs, and send times to continuously
• improve engagement and conversion rates.

Growth & Lead Generation

•  Drive lead conversion by designing personalized, segment-specific nurture tracks
• tailored to different stages of the customer journey.
•  Activate and manage app push notifications across user cohorts; track
• engagement, drop-offs, and downstream actions.
•  Advise internal stakeholders on best practices for lead generation, deliverability,
• and audience targeting.

Reporting Attribution

•  Deliver clear, actionable campaign performance reports on a daily, weekly, and
• monthly cadence.
•  Implement and maintain campaign tracking and attribution frameworks using
• UTM parameters and Google Tag Manager (GTM).

Technical Execution

•  Develop optimized HTML landing pages and email templates, ensuring
• responsiveness across mobile and desktop.
•  Ensure campaigns are optimized for deliverability, inbox placement, and
• conversion.

Requirements

•  2–3 years of hands-on experience with CRM or marketing automation platforms
• such as LeadSquared, WebEngage, Netcore, CleverTap, or Gupshup.
•  Strong analytical mindset with the ability to interpret data, identify trends, and
• present findings clearly.
•  Solid understanding of performance marketing concepts including attribution,
• funnel optimization, and audience segmentation.
•  Excellent written and verbal communication skills in English.
•  Tech-savvy with a curiosity for emerging tools and a commitment to continuous