Marketing Manager

Company Description Career Launcher (CL) is Asias leading education services provider, founded and led by a team of IIT-IIM alumni with a strong passion for learning and career development. The organization is widely recognized for its test-prep expertise across a broad range of competitive exams, helping thousands of learners achieve their academic and professional goals. Over the past 22 years, CL has expanded to more than 200 test-prep centers in 100 cities across India, covering higher education and vocational training. As part of its global presence, CL also operates test-prep centers in the UAE, offering career-focused education to a diverse learner base.

Role Description The Marketing Manager is a full-time, on-site role based in Bisra, responsible for planning, executing, and optimizing marketing initiatives to drive enrollment and brand visibility for Career Launcher. This role involves developing and implementing marketing campaigns, managing local promotions and events, coordinating with academic and sales teams, and tracking campaign performance using data and analytics. The Marketing Manager will oversee both online and offline marketing channels, maintain relationships with external partners and vendors, and ensure consistent brand messaging across all communication. Day-to-day tasks include market research, content coordination, social media and digital outreach, budget management, and reporting on key performance metrics to leadership.

Qualifications

• Experience in marketing management, including campaign planning, brand positioning, and promotional strategy.
• Skills in digital marketing and social media, such as managing online campaigns, tracking performance, and optimizing outreach.
• Ability to conduct market research, analyze data, and translate insights into actionable marketing plans.
• Strong communication and collaboration skills for working with cross-functional teams, partners, and vendors.
• Proficiency in basic marketing tools and platforms; familiarity with CRM or marketing automation is an advantage.
• Bachelors degree in Marketing, Business, Communications, or a related field; an advanced degree is a plus.
• Prior experience in the education or training sector is beneficial, along with an interest in learner success and career development.
• Demonstrated ability to work on-site in a fast-paced environment, manage multiple projects, and meet deadlines.